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2021 Buick Encore sheds top two trims, offer only Base and Preferred

A few days ago, CarsDirect reported that the 2021 Buick Encore would prune its top two trims, the Sport Touring and Essence variants. Paring those two trims would leave the Base and the Preferred, creating larger price and amenities differences between the stalwart Encore and the new, larger, nicer Encore GX. It turns out the change has already gone into effect for the 2020 model year, as shown in Encore's Build & Price page at the brand's web site. Now the only trims available are the 1SV and Preferred. The prices for these trims won't change for next year, either. The Encore will start at $24,195 after a $995 destination charge, and now topping out at $26,215 for the all-wheel drive Preferred model. Previously, the Essence AWD established the top of the hill at $31,795. The move eliminates almost all of the MSRP overlap with the Encore GX, which ranges from $25,195 to $31,595. There will be less feature overlap, too. The now-dead Encore trims opened the door to proper luxury amenities like LED headlights, leather seats, dual-zone climate control, and an auto dimming rear-view mirror. The amenities available on the Preferred are limited to floor mats and accessories, save for the $495 Safety Package that adds Rear Cross Traffic Alert and Side Blind Zone Alert, and the $300 Remote Start. The Encore GX comes in three trims, Preferred, Select, and Essence, and "Leather-appointed seating" doesn't appear until the top-dollar Essence trim for $29,495 in FWD fettle.  The closest the Encore and Encore GX will get to one another is in engine output. The smaller crossover comes only with a 1.4-liter turbocharged four-cylinder that makes 138 horsepower and 148 pound-feet of torque. The Encore GX offers two engines depending on powertrain. A 1.2-liter turbocharged three-cylinder with 137 hp and 166 lb-ft comes solely with front-wheel drive, and a 1.3-liter turbocharged three-cylinder with 155 hp and 174 lb-ft is available with either front- or all-wheel drive. Related Video:    

2020 Buick LaCrosse images leaked on Chinese website

Buick is planning a refreshed version of its LaCrosse full-size sedan for the Chinese market, judging by these photos discovered by the site Auto Verdict on a Chinese government site used to certify upcoming new models. We can only see exterior cosmetic changes, but they bring the LaCrosse more in line with the styling of the new Regal and Enclave models, leading to speculation that it won't be long until the changes show up in the U.S. The front three-quarters photo shows off a redesigned front fascia, with slimmed-down headlights that are now tied to the grille instead of set apart by body-color surround, thanks to some new chrome treatment. There's also a chrome wing on the grille, similar to what's seen on the 2019 Enclave and new Regal. The lower front fascia is also different, with new L-shaped fog lamps. On the rear, there's a new chrome wing connecting and intersecting the taillights and surrounding the badge. There's no word about any interior changes, but they'd likely be minor in keeping with the exterior updates. Buick most recently debuted a 2019 LaCrosse Sport Touring version, while a mild hybrid model arrived for 2018. China, of course, has become Buick's largest market, but the picture is less rosy stateside amid dimming prospects for sedans, as consumers flock to crossovers and SUVs. In the third quarter, U.S. sales of the LaCrosse fell 31.1 percent from the prior-year period. Between January and the end of September, GM had sold 13,409, which was a decline of 14.2 percent. Its full-year 2017 sales totaled 20,161, which was down almost 27 percent from 2016. For perspective, Buick sold more than twice that number — 42,035 — as recently as 2015. The current generation launched in 2017. Related Video: Featured Gallery 2020 Buick LaCrosse China Image Credit: Buick Design/Style Buick Luxury Sedan

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness