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Buick trademarks several variants of Electra name

The Buick Electra was a sometimes-handsome full-size car that sold for decades, but its time came to an end in the early 1990s as the automaker moved toward smaller, more fuel-efficient vehicles. That will soon change, as Buick and parent company General Motors recently filed for a series of trademarks for the name. Motor Authority reported that GM filed trademark names ranging from Electra E1 to E9. Though Buick unveiled the Wildcat EV concept earlier this year, it is GM’s only brand without a publicly announced electric vehicle. It has said that an Electra EV would be coming to the U.S. but has not confirmed when itÂ’ll arrive or what it will look like when it does. The automaker says its first EV will come in 2024 and notes that it will offer an all-electric lineup in the U.S. and Canada by 2030, though, so itÂ’s only a matter of time. General Motors already trademarked the Electra GS name last month, which could indicate a high-performance variant in the model line. ItÂ’s unclear if Buick will stick to the Electra formula and make a sleek electric car or if it will use the name on a line of electric crossovers, following the rest of its vehicle catalog. GM Authority spotted an electric crossover testing in China in late October, which could be our first look at the automakerÂ’s newest EV.   The Electra will likely ride on GMÂ’s Ultium platform, whatever the form. The architecture underpins the GMC Hummer EV and will carry the upcoming crop of electric SUVs and trucks from Chevrolet and GMC. Related video:

Buick Electra E4 and E4 GS Ultium-based EVs introduced in China

China leads the way with Buick's revival, this month seeing the Trishield brand introduce another Ultium-based EV in two flavors for the Asian market. First comes the Electra E4, the crossover-coupe version of the Electra E5 that emerged from hiding in March. We know the formula — a little lower, a little shorter, a littler wider than the traditional sibling, with a steeper slope in the roof and a much faster backlight. The E4 wears a different front fascia design and touts subtle shifts like a single DRL instead of the dual DRLs on the E5. It goes a bit further with dual spoilers out back, a design trend found on decadent crossovers like the Aston Martin DBX and Genesis GV70 Coupe Concept.  The E4 is touch larger than our Buick Envision, the Chinese Electra about 7 inches longer, an inch wider, and 2.4 inches lower than the Envision, on a wheelbase 4 inches longer. The interiors hew to the design shown in the E5, with a bit more flash added. The same EYEMAX 30-inch, 6K curved screen forms the heart of the Buick Virtual Cockpit. The carmaker says front passengers get 39.9 inches of headroom in the E4, and there is "customer-pleasing headroom and knee space for second-row passengers," everyone bathed in light from the 12.9-square-foot low-radiation panoramic roof. It has 28 bins and cubbies for storage and 15.6 cubic feet of cargo room.  Underneath the skin, the entry-level powertrain has a 65-kWh lithium iron phosphate (LFP) battery powering a motor on the front axle making 241 horsepower and 243 pound-feet of torque. Based on China's test cycle, range is estimated at up to 329 miles. For now, the Electra E4 is only available with front-wheel drive.   Then there's the E4 GS, the first EV to merit Buick's Gran Sport designation. It's distinguished from the regular E4 with tweaks like a black diamond grille, black mirror caps, Night Bronze accents outside and in, 20-inch wheels hiding six-piston Brembo brakes on the front rotors, and illuminated sills. The GS starts with the same FWD drivetrain as the plain E4, but adds an AWD trim as well that's powered by a larger 79.7-kWh battery and makes 283 hp and 343 lb-ft. The front-driver can hit 62 miles per hour in 7.6 seconds. The AWD model cuts that sprint time to 6.2 seconds and increases range to an estimated 385 miles. Top speed for both drivetrains is 112 miles per hour.

Buick has best sales year ever, delivers over 1M cars globally

If there are any lingering doubts why General Motors held onto Buick while killing Pontiac, Hummer and Saturn, one only has to look at the sales numbers from 2013 for the real answer. Thanks largely to strong sales in China, Buick set a global sales record last year by selling more than one million vehicles.
The lion's share of Buick sales came from China, which sold more than 809,000 units - about four times more Buicks than were sold in North America as a whole. In the US, the Buick Encore accounted for almost half of all US sales with 97,311 units as Buick spent the summer trying to keep up with demand of the subcompact crossover. Likewise, China-only models like the GL8 minivan and Excelle sedan (same as the US-spec Verano) were strong sellers in that market.
For good measure, Buick more than doubled its sales in Mexico with 2,319 units. Scroll down for the full press release.