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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

GM SUV window switch recall urges owners to park vehicles outside

It's not unusual for there to be a lag between an automaker announcing a recall and the official documentation showing up on the National Highway Traffic Safety Administration website. So it's no surprise that a recent GM campaign took about a month to appear in its official capacity. However, there appears to be some big differences between the two reports with potential safety implications.
In late June, GM announced that it needed to recall 181,984 examples of the Chevrolet Trailblazer, Buick Rainier, GMC Envoy, Isuzu Ascender and Saab 9-7x from the 2005-2007 model years, plus the 2006 Chevy Trailblazer EXT and 2006 GMC Envoy XL. The new documents paint a slightly different picture with 184,611 needing repaired and different model years listed.
The reason for the fix is still the same, though. It's possible for fluid to contact the master power window switch module in the driver's door, which can corrode the part. Eventually this could cause a short circuit, leaving the buttons inoperable and potentially leading to a fire. But the new NHTSA documents add an important note: "A fire could occur even while the vehicle is not in use. As a precaution, owners are advised to park outside until the remedy has been made."

New Buick Envision model spotted in China, expected here this year

At GM Capital Markets Day in February, GM North America president Barry Engle said the U.S. market can expect "updated models of Chevrolet Equinox and Traverse, Buick Envision and Enclave, as well as GMC Terrain." We've seen the Equinox and Traverse, and although we weren't aware, we've seen the Envision. Buick showed an EV crossover concept in 2018 called the Enspire, and it was thought to preview an eventual production model called the Enspire that's been spotted in various places testing under heavy camouflage in the U.S. GM, in fact, applied to trademark the Enspire name twice in the U.S. The model's final production form got an early reveal in China thanks to the Ministry of Industry and Information Technology, and according to GM Authority, a branding redirection has led to the crossover being called the Envision. Assuming this is the model that comes to the U.S., it will share dealer space with the current Envision imported from China. Motor1 writes that Chinese site Auto Home alleges the name Envision S will distinguish the new product, and the tailgate in the low-res photo plausibly shows an S after the model name. That doesn't mean it would get the S suffix here, though. It's not clear if the coming crossover grows in size compared to the standard Envision the way the Encore GX expanded a touch over the Encore. The marquee difference will be that the new Envision is more luxurious in looks, equipment, and features. There are few details, but it's thought the Envision S sits on the same E2 platform as the Cadillac XT4, and will use the same 2.0-liter turbocharged four-cylinder in the Cadillac paired with the automaker's nine-speed automatic. In the XT4, that mill produces 237 horsepower and 258 pound-feet of torque, but across all its applications in the GM stable it makes anywhere from 230 to 237 hp.    What we can see is that the new CUV takes the Envision name in a more dynamic direction, starting with a trim upper front fascia that puts narrow headlights astride a wide grille clearly derived from the concept, the lower front fascia with chrome-lined outer intakes that recall the Aston Martin DBX. A diffuser-looking silver trim piece in front is mirrored in back. A sloping roof helps create the slim profile, leading to a trim backlight, thin taillights, and strong horizontals on the bumper that emphasize width.