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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Buick Enclave spy photos reveal curvy, minimal interior

We got a pretty good look at the next-generation Buick Enclave last month via some spy photos, and this month we get a peek inside. While the exterior takes after the Wildcat concept, the interior follows in the path set by the recently redesigned and launched Encore GX and Envista. The focal point of the new Enclave's interior is the curved screen panel encompassing both the instrumentation and the infotainment. It has the rounded, inverted trapezoid look of the little Buicks, but from the gap in the screen covers, it looks like the screens will fill up the housing much better on those base crossovers. Just below the infotainment side of the screen array is a minimalist set of climate control buttons (piano key style) and a pair of air vents. It's difficult to tell much else of the dash due to the coverings. Based on the little Buicks, the screen probably sits on a small alcove with the rest of the dash being smoother and wrapping around behind the screen. The steering wheel isn't shared with the smaller Buicks, nor does it appear to be that similar to what we've seen in either the new Chevy Traverse or the GMC Acadia. It has a sleek, simple three-spoke design with a small circular center horn and airbag section. We also noticed the black plastic strip at the top of the wheel that likely houses the lighting and infrared sensors that go along with GM's Super Cruise hands-free highway driving assist. We're expecting the Enclave to be revealed soon, possibly early next year, with deliveries coming soon after. This is because this prototype looks pretty much production-ready, and we've already seen its cousins from Chevy and GMC. It will likely get the same turbocharged 2.5-liter four-cylinder making 328 horsepower and 326 pound-feet of torque with an eight-speed automatic and either front- or all-wheel drive. Related video:

Buick Cascada convertible likely dead after 2019

Opel announced it was discontinuing a few cars today, but the one that got our attention was the Cascada. The plan is to let the Opel Cascada live out its life until the end of 2019, with no replacement in the works. This brings into question the future of the Buick Cascada sold in the United States, since it's basically the same car and produced by Opel in the same factory in Poland. The Cascada has been on sale in other markets since 2012 badged as either an Opel or Vauxhall, but the Buick-badged car was only introduced in North America for the 2016 model year. Of course, Buick could decide to build the model beyond 2019, but it would need to find a new manufacturing location, convertibles aren't exactly popular, and the car would be egregiously old at that point. In other words, it looks like the Cascada is dead after 2019. We asked Buick what the game plan might be, and were told that there is nothing official to say at the moment. That's par for the course for something a manufacturer doesn't want to talk about yet, but it's also possible the announcement came as a surprise. Opel is no longer owned by GM, so the announcement actually came from the brand's new PSA ownership (the same French company that owns Peugeot and Citroen). As for the rationale behind the decision, that was a head scratcher, too. Opel/PSA said it was discontinuing the Cascada, as well as the subcompact Adam and Karl, in order to meet increasingly stringent emissions requirements and produce crossovers instead. This seems contradictory. Replacing a low-selling convertible and a pair of low-profit subcompacts with high-selling, high-profit crossovers sure seems like a solid business decision more than an emissions requirement one. Indeed, the Buick Cascada has never been a raging success in the United States either, with only 5,595 leaving the lots in 2017. It helped bring in some different kinds of customers to the Buick brand, but the impact is minute compared to a vehicle like the hot-selling Buick Encore. Related video: Featured Gallery 2019 Buick Cascada View 17 Photos Rumormill Buick Opel Convertible buick cascada