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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Is this GM's next electric crossover?

GM made headlines this week when CEO Mary Barra presented the company's electrification and automation plans at the Barclays Global Automotive Conference in New York. "We are committed to a future electric vehicle portfolio that will be profitable," Barra said, which could be taken as a jab at Tesla. In the presentation ( PDF here), though, we see a new vehicle in a slide titled "Leveraging existing BEV platform to expand in near term." The vehicle, seen above, accompanied the captions "New CUV entries" and "two entries by 2020." Is this a sneak preview of an upcoming electric crossover from GM? The image seems too realistic and intentional to be a random placeholder. If this is, indeed, an upcoming battery-electric CUV based on the Bolt, the question remains: Will it be a Chevy or a Buick? It has no visible badging, but it shares DNA from both brands. As Inside EVs points out, though, it does bear a resemblance to the Chevrolet FNR-X concept unveiled in Shanghai earlier this year. With two CUVs on the way, it's not unthinkable that there could be a version for each brand. In addition to this slide, the presentation includes plans for an "All new multi-brand, multi-segment platform" launching in 2021. The all-new modular battery system will cost less than $100 per kWh, providing higher energy density and faster charging. The platform will host at least nine different vehicles, including a compact crossover, seven-seat luxury SUV and a large commercial van. GM has said it will launch 20 new EVs by 2023, and that it targets 1 million EV sales per year by 2026. Many of those sales will be in China. Related Video:

Junkyard Gem: 1997 Oldsmobile Eighty-Eight LSS Supercharged

Oldsmobile got terminated by The General in 2005, in part because the marketing suits decided that the first three letters of the marque's name made the cars undesirable to the under-75 set (never mind that 21st-century rappers continue to venerate Oldsmobiles). Not long before the demise of Olds, though, you could buy an Eighty-Eight with the supercharged L67 V6, known as the Luxury Sports Sedan or LSS. These cars are very rare today, but I spotted this '97 in a Denver self-service wrecking yard. These Eaton blowers are now so easy to find in wrecking yards that most of them go unpicked by customers. The going rate for this supercharger is about 50 bucks, because everyone who wants one already has a big hoard of the things. If you have ever wanted to drop a supercharger onto your crapcan race car's engine, now is the time. Performance was respectable for the era, with output of 240 hp and 280 lb-ft. The 3800 was the descendant of the ancient Buick V6, which debuted way back in 1962, so GM had had many decades in which to make it a dependable (though not very smooth-running) powerplant. Yes, you could still buy big ol' sedans with rear drums at the dawn of the 21st century. Did the LSS steal any sales from potential BMW or Mercedes-Benz buyers? Probably not many, though its $27,695 price tag must have looked pretty tempting when compared to that of the much slower $32,960 Lexus ES 300 in 1997. Right now is the best time to make a resolution you'll enjoy sticking with. The reviewers at Popular Mechanics were unable to break the first-year LSS. Related Video: Featured Gallery Junked 1997 Oldsmobile Eighty-Eight LSS View 12 Photos Auto News Buick Economy Cars Classics Sedan supercharger