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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

2024 Buick Envista Cupholder Mega Test: Will the Nalgene bottle fit?

Buick has launched its newest, most-affordable vehicle. The 2024 Buick Envista slots below the Encore GX, starts below $25,000 and is a comfortable and quiet thing. It looks pretty good, too, I think. You can read all about it in my first drive review, and if you have, you've probably been wondering, "Well, what about the cupholders? Will my goofily large water bottle fit?" Despite water being provided on the drive, as you can see from the disposable bottles in the background of these photos, I went through a liter of diet cola from my Nalgene water bottle on the cross-town trek to the event, so it came along for the drive with me. Up front, we've got a pair of cupholders in a fore/aft orientation. They look fairly typical in every way, including size, which doesn't bode well for the 'gene. I could feel the dull disappointment as I lowered the bottle toward the cupholder. Indeed, it doesn't fit.  At first glance, the front door pocket looks like it could work. That little divider is worrisome, though. Adsheartlikins! So close. As you can see in the video further below, after staunchly rejecting the Nalgene, a second attempt shows it'll slip in just a little bit, but not enough to properly hold the thing. The front occupants, it appears, are out of options. But what about the people in the back? There are no cupholders on the back of the center console, nor is there a center armrest to fold down from the seat. Straight to the door pocket it is. The rear door pocket looks like a shortened version of the ones up front. Inauspicious, but we still have to cross our fingers and check it. No surprises here. Just more disappointment. So while the rear passengers can enjoy a healthy amount of legroom, they can't enjoy a more-than-healthy amount of water from their Nalgene unless they hold it or let it roll around on the floor. I still liked the Envista, though. It's worth a look if you want a budget car that doesn't feel cheap. Disclaimer: Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.

GM follows Ford and Honda in skipping SEMA

The list of automakers skipping SEMA has become longer. First reported by Muscle Cars and Trucks, and confirmed to us by a company representative, General Motors will not have an official presence at the aftermarket show. It joins Ford and Honda in leaving the show. It will be a large hole in the show, with the GM brands typically filling a significant swath of available show space in one of the main halls. GM hasn't provided much explanation for the move, either. The GM representative provided Autoblog with the same statement that Muscle Cars and Trucks got: "GM has made the decision not to participate in the 2022 SEMA Show. The SEMA show has always inspired us, and accessories and performance parts remain an important part of our business." We also asked if we would see any sort of announcements around the time of the show — Ford said it has plans to share some things around that time — however, the GM representative said that the company has no immediate plans for announcements. Certainly things could change between now and the November show, though. SEMA had previously noted that other exhibitors would help fill in some of the space vacated by these major OEMs. Another OEM, Volkswagen, is returning to the show after an absence, which will also help with the display deficit. Related Video: