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Buick's new logo ditches the ring, levels the shields

Buick's logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look at the design that should appear on production cars in the not-too-distant future. Published on Instagram by an account called Buick_Saudi_Arabia, the photo shows what seems to be Buick's new logo on the middle of a steering wheel. The changes made aren't groundbreaking, but they're certainly noticeable. The ring is gone, and the red, white, and blue shields are separated from each other and positioned on the same level. As of writing, the shields are staggered and surrounded by a ring.           View this post on Instagram                       A post shared by Buick Saudi Arabia (@buick_saudi_arabia) One question that comes to mind is: why now? Buick has used its current logo for decades without significantly updating it, so what prompted the company to give the design a makeover? Several factors undoubtedly influenced this decision, but one that's worth shining light on is that the brand is no longer twinned with Germany-based Opel. For many years, some Opel-designed models made their way to the United States with Buick emblems on both ends. No one in Europe has heard of a Buick Regal; folks there know the sedan as the Opel Insignia. And, since the visual differences between these cars were often minor, using a Buick logo whose basic silhouette was similar to Opel's logo simplified the design process. Neatly integrating, say, Chevrolet's bowtie-shaped emblem into the Insignia's grille would have been harder, though more improbable acts of badge-engineering have been committed (the Ford Maverick was once a Nissan). General Motors sold Opel to PSA Peugeot-Citroen in 2017, and both carmakers are now part of Stellantis, so Buick's trans-Atlantic design ties have been cut. Losing the Opel connection gives Buick's design team more leeway to experiment with new ideas, like a revamped logo. Keep in mind that nothing is official yet. Full details and an explanation of what the new logo means should emerge soon. Why the shields? Buick isn't rooted in sword-fighting, so why have shields appeared on its cars for over 60 years? The answer, according to Buick, is relatively vague. What's certain is that the tri-shield logo didn't appear on Buick's early cars.

2024 Buick Envista Avenir Interior Review: A real winner from Buick

The 2024 Buick Envista is the first Buick product I’ve driven in recent history thatÂ’s kept me thinking about it for much longer after handing the keys back. Much of that credit is due to Buick pricing it so low, but itÂ’s not like there arenÂ’t other cheap cars out there. The difference, of course, is that the Envista is both affordable and a really good car at the same time. You can read about how effective the tiny and frugal 1.2-liter turbo engine is in our First Drive, or get the full download about the various trims in our Buying Guide, but here IÂ’m going to focus on its impressive interior in its most exemplary form. My test Envista pictured throughout is the Avenir trim, which is the top-shelf, priciest model, and yet it still only starts at $29,695. That feels like a steal in todayÂ’s ever-expensive car market given its size and level of equipment. So, whatÂ’s the catch?  First impressions are wildly positive when I settle into the AvenirÂ’s comfortable, heated leather seats and run my hands along the soft leather of the heated flat-bottom steering wheel. Then I check out whatÂ’s in front of me and notice the dual-screen layout housed cleanly in a single slab in the dash. The 11-inch touchscreen infotainment system is barebones as it gets from a software and user interface perspective, but that simplicity is somewhat refreshing. You get wireless Apple CarPlay/Android Auto, along with good enough hardware that everything runs fluidly and responds quickly to touches. The 8-inch digital instrument panel is verging on being too simplistic in favor of minimalism, though. Many of the typical gauges you might see in a cluster are instead tucked into a menu on the infotainment display, and customization of that cluster screen is similarly limited. ItÂ’s functional, but thereÂ’s room for improvement or at least customization. The Pebble Gray and black two-tone look of this Avenir model is rather dashing combined with the Cinnabar Metallic exterior paint, and “Avenir” being stitched into the headrests is an upper-class touch. Also appreciated is the soft dash in front of the passenger with pretty stitching and an intriguing crease-like pattern in the material. This carries through into the doors and the door armrests, which are also padded, something you donÂ’t get in the brutally hard doors of this carÂ’s platform mate, the Chevrolet Trax.

Buick trademarks several variants of Electra name

The Buick Electra was a sometimes-handsome full-size car that sold for decades, but its time came to an end in the early 1990s as the automaker moved toward smaller, more fuel-efficient vehicles. That will soon change, as Buick and parent company General Motors recently filed for a series of trademarks for the name. Motor Authority reported that GM filed trademark names ranging from Electra E1 to E9. Though Buick unveiled the Wildcat EV concept earlier this year, it is GM’s only brand without a publicly announced electric vehicle. It has said that an Electra EV would be coming to the U.S. but has not confirmed when itÂ’ll arrive or what it will look like when it does. The automaker says its first EV will come in 2024 and notes that it will offer an all-electric lineup in the U.S. and Canada by 2030, though, so itÂ’s only a matter of time. General Motors already trademarked the Electra GS name last month, which could indicate a high-performance variant in the model line. ItÂ’s unclear if Buick will stick to the Electra formula and make a sleek electric car or if it will use the name on a line of electric crossovers, following the rest of its vehicle catalog. GM Authority spotted an electric crossover testing in China in late October, which could be our first look at the automakerÂ’s newest EV.   The Electra will likely ride on GMÂ’s Ultium platform, whatever the form. The architecture underpins the GMC Hummer EV and will carry the upcoming crop of electric SUVs and trucks from Chevrolet and GMC. Related video: