2006 Buick Lucerne Cx Sedan 4-door 3.8l on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2018 Buick LaCrosse Avenir gets dash of flash

The 2018 Buick LaCrosse Avenir continues the rollout of the top-trim Avenir line, joining the Enclave. They use the same strategy: package some extra features as standard and give the vehicles more design flair. On the outside, the LaCrosse Avenir gets shiny chrome mesh grilles and Avenir badging, just like the Enclave. Two types of wheels are available on the LaCrosse, either 19-inch pieces finished in "Pearl Nickel" or 20-inch versions finished in "Midnight Silver." Inside, there is exclusive chestnut brown leather interior. The Avenir logo is stitched into the headrests of the seats and is displayed on the door sill plates. Aside from the visual tweaks, the Avenir trim adds a bunch of standard features. Among the convenience items are navigation, a sunroof and a Bose sound system. It also features the nine-speed automatic transmission hooked up to the 310-horsepower V6. But items such as the trick all-wheel-drive system and continuously adjustable suspension are still options. Pricing hasn't been announced yet, but expect it to be more than the $42,090 of the next highest-trim LaCrosse Premium with the V6. And Buick expects it will sell plenty of these cars, since it also revealed that 90 percent of LaCrosse buyers choose the top two trims out of the four available. The car goes on sale early next year. Related Video: Featured Gallery 2018 Buick LaCrosse Avenir View 10 Photos Image Credit: Buick Buick Luxury Sedan buick avenir

2025 Buick Enclave changes trim names and pricing

Buick loves to fiddle with its trim names. In 2020, the Enclave offered Base, Essence, Premium and Avenir trims. Two years later, the trim steps went Preferred, Essence, Premium and Avenir. Two years later, in 2022, only Essence, Premium, and Avenir remained. And the 2025 Enclave has done another presto change-o, with Essense becoming Preferred, and Premium switching to Sport Touring. And while we knew that, what we didn't know were the prices for these reshuffled trims, which GM Authority sniffed out. MSRPs for the 2025 Enclave after the $1,395 destination charge, and their differences from 2024, are: Preferred: $46,395 ($1,100) Sport Touring: $48,795 (New trim) Avenir:  $59,395 ($500) These are all front-drivers, sending power to the rear wheels adds $2,000 to the price.  The Sport Touring costs $2,490 more than the entry-level Preferred, nearly 40% more than the current option price. Also, since it's a spiffier version of the Preferred, the Sport Touring is $3,800 less than the current middle trim, the 2024 Enclave Premium.     Mechanically, the Enclave gets the same turbocharged 2.5-liter four-cylinder as the Acadia and Traverse as its sole engine option. Output comes to 328 horsepower and 326 pound-feet of torque, sent through an eight-speed automatic. Towing capacity is 5,000 pounds,  All Enclaves except the Avenir get a standard 30-inch instrument and infotainment display, floating center console, adjustable ambient lighting, wireless device charging and a 12-speaker. The range-topper takes the sound system to 16 speakers, adds a panoramic sunroof, front seat ventilation and massage function, rear seat heating, a head-up display, plus adaptive shocks working larger 22-inch wheels. The Sport Touring (ST), as one might expect, adopts black trim, including in the grille, and black 20-inch wheels.  Buick added standard ADAS perks like automatic emergency braking with intersection support, blind-spot monitoring with steering assist, plus lane-keep assist as standard. And Super Cruise will be an option. All told, it's a healthy improvement in features for relatively small price increases.