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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Early 2024 Buick Envision pricing is out, and there's some good news

Early price guide data is out for the refreshed 2024 Buick Envision, although we're still waiting for the Envision to emerge for behind-the-scenes drama. The automaker announced its handsome midsizer with a single photo last June, promising the debut of Super Cruise and more information before the end of the year. There have been no official updates since then. The last unofficial update came from GM Authority, the rumored intel being GM pushed the Envision's market launch to the end of this year, and Super Cruise had been nixed from the menu.  Autodata reported not long after the online reveal that Buick was culling front-wheel-drive Envision trims, and that's borne out by pricing. This move usually raises prices by four figures before inflation, the profit motive, and Wall Street obligations exert their pressure; such is the case here, too. The 2023 Envision Preferred FWD still shown on the Buick retail site starts at $34,745, but the early MSRPs show buyers will need another $2,500 for a chance to open the door on a 2024 Envision. However, there's good news for everyone who wanted an AWD Envision. Assuming destination holds steady at $1,395, the AWD base prices and their differences from 2023 AWD trims are: Preferred: $37,295 ($1,150 less) Sport Touring: $39,795 ($900 less) Avenir: $48,395 ($460) Hard to complain about two of three trims costing less, and the flagship trim only costing $460 more. Oh, and the middle trim was called the Essence in 2023, we'll eventually learn if the name change to Sport Touring involves a new feature set.   As to changes, Buick designers gave the SUV's front end a complete overhaul up front. A bigger grille is positioned lower on the front fascia, there's reworked bright trim, and the new Buick emblem on the hood. Headlights are now integrated into the bumper, Jeep Cherokee-style, and LED daytime running lights replace the outgoing Envision's headlights. The revamped look brings the Envision in line with other recent additions to the Buick range, like the Encore. Because Buick released one picture for the summer reveal, we still have no idea what the Envision's back end and interior look like. In our previous post on the delay, we mused that GM might get good news and move the production date up from year-end. GMA says that's what's happened, production now slated for Q1 of this year at one of Buick's plants in China.

New Takata problem results in recall of 414 GM vehicles

An airbag-inflator rupture discovered by Takata during testing has resulted in a new recall affecting 414 vehicles from General Motors, including 395 of them in the US. This latest campaign covers 2015 model-year examples of the Buick LaCrosse, Cadillac XTS, Chevrolet Camaro, Equinox, Malibu, and GMC Terrain. There are no reported breaks in any of these vehicles on the road, and the company estimates only one percent of them actually have the faulty parts. According to documents submitted to the National Highway Traffic Safety Administration (as a PDF), one side-airbag inflator failed a cold test at -40 Fahrenheit "releasing high pressure gas and propelling the separated components apart." The supplier told GM about the failure the next day. In these vehicles, the safety device might not only burst but the bag could inflate incorrectly, as well. GM and Takata say that a cause is not yet known, but they are "conducting an investigation." GM will begin notifying affected owners via overnight mail on Oct. 19. Dealers will replace the side airbag modules on all of the affected vehicles with new components outside of the suspect lot. All of the removed parts will also be collected for further study. Takata's faulty front airbag inflators have resulted in a serious scandal for the supplier. Initial figures indicated 34 million US vehicles are need of repair, though more recent figures have knocked that down to 23.4 million bad parts in 19.2 million automobiles. GM was already among the dozen automakers with models to fix, and some of its pickups were affected, along with the Saab 9-2X and Pontiac Vibe. GM Statement: General Motors is recalling 395 cars and crossovers in the U.S. because one of the front seat side air bags inflators may be defective. In the event of a deployment, the air bag's inflator may rupture and the air bag may not properly inflate. The rupture could cause metal fragments to strike the vehicle occupants, potentially resulting in serious injury or death. GM is unaware of any incidents involving vehicles with these components, which were part of a lot in which one inflator failed acceptance testing at the supplier. Dealers will replace the side air bag module or modules in affected vehicles. Including Canada, Mexico and exports, the total population of the recall is 414, GM estimates 1 percent of the recalled vehicles may have the defect.