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Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

GM to add 1,200 workers at 2 Michigan factories

DETROIT — General Motors is adding 1,200 jobs at two Michigan factories to build midsize SUVs and two new luxury sedans. GM said Friday that its Lansing Delta Township plant will get a third shift and 800 more workers to build the Chevrolet Traverse and Buick Enclave SUVs, which have three rows of seats. The Lansing Grand River plant will get a second shift and 400 more workers to build two new Cadillac sedans, the CT4 and CT5. Employees laid off at other GM factories will fill the new jobs first, then workers will be added, GM spokesman Dan Flores said. The company has not determined yet how many new people will be needed, he said. Both additional shifts will start working sometime between April and June, the company said. Lansing Delta Township now employs about 2,500 salaried and blue-collar workers, while the Grand River plant has 1,400. GM sold more than 147,000 Traverse SUVs in the U.S. last year, a 0.4% increase from 2018. Enclave sales were up 3% to just over 51,000, according to Autodata Corp. Related Video:

Buick Enspire EV crossover concept claims 370 miles of range

For the Beijing Auto Show, Buick is showing yet another crossover, this one in concept form. It's called the Buick Enspire, and unlike the rest of the brand's crossovers, this one is all electric. It's more than just a repurposed Bolt EV, too. Instead of the Bolt's 150 kW and 200-horsepower motor, the Buick has a 410 kW motor, which equates to 550 horsepower. Buick claims the motor will get the crossover to 60 mph in just 4 seconds. The Enspire isn't all about performance, though. It would also have a very healthy claimed range of 370 miles, topping that of the longest-range Tesla. Fast charging is supported, with Buick saying it can recover 80 percent of its charge within 40 minutes, though the company doesn't say how potent the charger used for that number is. It also apparently has support for wireless charging. This Enspire concept is rather pleasant looking, too. It has smooth, elegant curves draped on a body with a very wide, aggressive stance. The grille is an interesting evolution of Buick's current design, exaggerating the current crossbar into large wings that spread into the lights, and trading the vertical slats of the main grille for a solid illuminated insert. The rear taillights are also distinctive in how they comprise one long, slender line that form a pseudo spoiler in the rear hatch. The interior is plenty swoopy, too, with a number of futuristic touches. It has an OLED touchscreen for infotainment, and the windshield features augmented reality capabilities displaying road information and navigation routes. Luxury touches include real wood arm rests and center console. Whether we'll see a production Buick with the capabilities of the Enspire is anyone's guess. Surely to have that level of power and range would make it immensely expensive, similar to or surpassing the Tesla Model S and the Jaguar I-Pace. That would be rarefied air for Buick. But we wouldn't be surprised to see either an all-new crossover, or a redesigned current model, sporting the designs seen on this concept. And many of the cues will likely spill over to other Buick products. And while the performance seen in this concept might not reach production, we also wouldn't rule out an electric Buick of some sort, probably a crossover in the near future. General Motors has made it very clear it's going to push electric vehicle development, and a Buick crossover would be a good choice for a few reasons.