2004 Buick Lesabre Limited Sedan 4-door 3.8l on 2040-cars

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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Buick might be getting a logo makeover

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.

The last Buick Cascada unceremoniously rolls off the assembly line

Motorists in the market for a new Buick Cascada need to act fast. Peugeot-owned Opel has built the last example of the drop-top model in its Gliwice, Poland, factory, and there's no replacement in sight. Buick announced the Cascada's demise in early 2019, and GM Authority learned the model went out unceremoniously. There's no indication that the final example received a commemorative plaque on its dashboard, or is headed to a private collection; photos of it aren't even available. The dealership who ordered it might not know it's about to receive the last specimen of the breed. As a non-luxury, front-wheel-drive convertible, the Cascada was marooned on an island that Buick's rivals abandoned halfway through the 2010s. The Chrysler 200 Convertible and the Volkswagen Eos were discontinued after the 2014 and 2015 model years, respectively. Landing in a class of one likely raised more than a few eyebrows in Buick's product planning division, but it was a semi-enviable position that helped the firm sell about 17,000 units of the Cascada between the 2016 and 2019 model years. It proudly pointed out about 60 percent of buyers were new to General Motors. Left-hand-drive examples of the Cascada were sold under the Buick and Opel banners. Right-hand-drive models joined the Vauxhall range in the United Kingdom, and they wore a Holden emblem in Australia. The four flavors were identical with the exception of some brand-specific trim pieces and powertrains. None will get a successor; the aforementioned carmakers are no longer operating under the same roof, and the global convertible segment is steadily shrinking.  The Cascada's multinational provenance made more sense before General Motors sold its Opel and Vauxhall divisions to PSA Groupe, the Paris-based carmaker that owns Peugeot, Citroen and DS. The French firm pledged to keep producing cars for Buick for as long as necessary, but the former sister companies tacitly agreed to stop co-developing vehicles. The sedan and station wagon variants of the Regal are now the only Opel-designed, PSA-built model left in the the Buick portfolio.