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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

2018 Buick Regal GS is the best Regal since the GNX

The 2018 Buick Regal GS, the third and final variant of the all-new Buick Regal, was revealed this morning. At the event, we were given a brief chance to drive the Regal Sportback, the Regal TourX, and the Regal GS at GM's proving grounds in Milford, MI. Buick has been working hard to shed its image as the brand that comes with an AARP membership card in the glovebox, and this handsome trio is definitely on the right path. With a solid list of features at competitive prices, it's now going to be up to Buick's marketing division to get customers into showrooms. We should say right off the bat that while the old G-Body Grand National and GNX were hardcore giant slayers, the new Regal GS isn't intended to be so sharp edged. Those '80s machines were focused on 0-60 times, and looking as sinister as possible. The new Regal is far more civilized that its forebear. They may share a name, but the purpose has changed. The standard Regal Sportback starts at $25,915 - that's $2,470 less than the outgoing model. It might be the most attractive Buick in decades, at least on the outside. The interior is typical GM, meaning lots of colors and textures without a defining theme. It's powered solely by a 2.0-liter turbocharged inline four making 250 horsepower and 260 pound-feet of torque. Power is sent to the front wheels through a nine-speed automatic. From behind the wheel, the Regal Sportback is quiet, comfortable, and generally relaxed. The 2.0-liter turbo makes a decent amount of power, but the steering and handling remind you that this isn't a sport sedan. That's not a fault, simply a conscious design choice. Despite what some enthusiasts would lead you to believe, not everything needs to be set up for the N urburgring. The Regal Sportback soaks up bumps fairly well, though the car felt light going over some larger bumps on GM's handling course. The steering is completely dead, but it doesn't feel loose or sloppy. There's simply no feedback from the tires. On the other hand, the brakes were surprisingly good. The pedal was firm and confidence-inspiring. Stopping quickly from 60 mph provided no drama. View 12 Photos The $29,995 Regal TourX is a high-riding wagon in the vein of the Subaru Outback, Audi A4 Allroad, and Volvo V60 Cross Country. Like those three, the Regal TourX comes standard with some beefy plastic cladding and all-wheel drive, giving some pretense of off-road capability.

Buick Envision crossover to premiere in China

Buick currently offers two crossovers: the compact Encore and the extra-large Enclave, leaving plenty of room to slot a mid-size crossover in between. And that's just what Buick is planning on doing. In China, anyway.
Previewed in the teaser above, Buick's upcoming new crossover is cloaked and nestled in between its aforementioned stablemates-to-be. Set to be unveiled in China sometime later this year, the model has been confirmed to wear the name Envision - at least in that market. That's the name which the concept version wore three years ago, but we're still waiting on word over whether that name will carry over to the US version or whether we should expect something different like Anthem. But we have to admit that Envision fits better in the brand's crossover naming scheme.
Shanghai GM isn't saying much about the Envision in the press release below, aside from it having "dynamic and assertive styling" backed by all-wheel drive and stop/start ignition. The last time Buick offered a mid-size crossover in North America was with the Pontiac Aztek-based Rendezvous that was discontinued seven years ago.