1990 Buick Lesabre Estate Wagon Wagon 4-door 5.0l on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2024 Buick Envision debuts with family styling, massive interior screen

Buick showed us the 2024 Envision in a single image nearly a year ago, and while the wait’s been a long one, we now have all the details on this crossoverÂ’s thorough refresh. And yes, even though weÂ’re already rather deep into 2024, this refresh is indeed for the 2024 model year Envision. The big changes outside are plenty visible at first glance as you see the Wildcat EV-inspired front end thatÂ’s been splashed across BuickÂ’s SUV lineup. The Envision looks largely similar to before around back, though Buick notes itÂ’s using new badging on the rear fascia. Plus, new 20-inch wheels are standard on both the ST and Avenir trims, while the base Preferred trim makes do with 18s. Its powertrain is all carryover, which means the only engine option is a 2.0-liter turbocharged four-cylinder that sends 228 horsepower and 258 pound-feet of torque through a nine-speed automatic transmission. One difference for 2024, though, is that all-wheel drive is made standard, eliminating the cheaper FWD versions. BuickÂ’s most substantial changes are inside the 2024 Envision. It features a standard 30-inch display that stretches across the dash encompassing the instrument cluster and the infotainment screen. This also means it has a new center stack and center console design that better fits this massive display. Many of the hard climate control buttons are eliminated from the center stack, but some key, often-used toggles remain for easy use. The button-operated “shifter” layout on the center console is gone, too, replaced by GMÂ’s column shifter slowly making its way across the entire General Motors lineup. In its place is a massive, shiny volume knob and additional storage capacity. As for luxuries and styling, the Envision adds new red/black and gray/blue interior color combos, and the front seats themselves are new to be more comfortable than before. Ambient lighting is added to the cabin, and Buick says itÂ’s upped the trim quality on the center console. If you opt for the ST, you get a flat-bottom steering wheel for a sportier appearance, too. More driver assistance features are being made standard for 2024, though Super Cruise is not one of them despite it being initially touted as one of the new technology items coming to the Envision this year. When queried about its absence, a Buick spokesperson told us this: “The 24MY Envision will no longer debut with Super Cruise, but we plan to bring it to Buick vehicles soon.

Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video: