1989 Buick Lesabre Limited Sedan 4-door 3.8l on 2040-cars

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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Win the 'ultimate 80s muscle car,' a Buick Grand National GNX

Poll the Autoblog staff about which car is considered the ultimate '80s muscle car, and one of the two answers that'll come up is the Buick Grand National. The other, for those curious, is the Mustang GT 5.0, but that less important right now because Omaze isn't giving away one of those. It is, however, giving away a 1987 Grand National GNX, with an astonishingly low 2,000 original miles, and you can win it here. Win a 1987 Buick Grand National GNX - Enter at Omaze Here are the specs of the GNX, per Omaze: Max Seating: 5 Powertrain: Turbo 3.8 Liter V6 Engine Transmission: 4-speed automatic    Drivetrain: RWD Exterior Color: Black Interior Color: Grey/Black Horsepower: 276 hp Torque: 360 lb-ft Acceleration: 0-60 mph in 4.7 seconds Top Speed: 124 mph Fuel Capacity: 15.1 gal Approximate Retail Value: $185,000 Cash Alt: $138,750 Special features: Only 2,000 original miles; #51 of 547 produced; blacked out exterior; 16-inch cross-weave wheels; wheel arches; torque arm rear suspension  According to Omaze, "no donation or payment is necessary to enter or win this sweepstakes." If you do choose to donate, $10 will get you 20 entries, while $50 will get you 500 entries and $100 will get you 1,200 entries. Donations benefit the ACLU. Per Omaze, “the ACLU is an organization of people who believe in the power of action. Whether in the courts, statehouses, or Congress, they fight to defend the rights that the Constitution guarantees to all of us — regardless of who we are, where we come from, who we love, or what we believe. The ACLU evolved from an organization of lawyers and advocates into a larger coalition of people fighting for whatÂ’s right together — for all of us. The ACLU seeks to be the place where people can come, no matter their political affiliation, to take action. ” If you want this relic of the 80s in your driveway, enter here. The deadline to enter is November 3, 2022, at 11:59 p.m. Pacific. Buick Commerce deals buick grand national

2017 Buick Encore freshens up for New York debut

Buick has rolled in to the New York Auto Show this year with a revised version of the Encore, bringing with it a series of revisions to what's billed as "America's most popular small SUV." Most obvious is the new front end that adopts the brand's latest design language with a fresh grille and headlamps – full LEDs on top-spec models. The taillights are also new, the exhaust tips are now chromed, the door mirrors color-keyed to the bodywork, and of course it all rides on a new set of wheels. The updates continue inside, where you'll find new trim, new gauges, and an eight-inch color touchscreen display to run the IntelliLink system that now supports Apple CarPlay and Android Auto as well as OnStar 4G LTE with on-board wifi. Buyers will be able to choose between five trim levels and between front- or all-wheel drive. There are three new exterior paint choices as well. The Encore is based closely on the European-market Opel Mokka, which was similarly revealed in updated form at the Geneva Motor Show just last month. In Buick guise, the Encore has only been on the market now for three years, but already stands as the brand's top seller. Last year it alone accounted for nearly one in every three vehicles Buick sold, and has risen 34 percent so far this year as well. Subtle though they may be, these updates ought to keep the Encore at the top of its game for another few years to come. View 5 Photos Related Video: 2017 Buick Encore Gets Latest Tech, Sculpted Design New LED headlights, Apple CarPlay, Android Auto for Buick's best-seller 2016-03-22 NEW YORK – Buick today introduced the new 2017 Encore, strengthening the appeal of America's most popular small SUV with more refined styling and new connectivity technology – including available Apple CarPlay and Android Auto compatibility. A new front-end appearance and a new premium interior highlight the visual refinements, while Apple CarPlay and Android Auto are supported by a next-generation IntelliLink system featuring an 8-inch-diagonal color touch screen. Push-button start, keyless unlock via the exterior door handles and an 8-inch color touchscreen highlight the Encore's roster of new standard features. "The Buick Encore created the premium small SUV segment and remains the top choice for customers seeking premium features and dependability coupled with timeless design," said Duncan Aldred, vice president of Buick Sales, Service and Marketing.