1974 Buick Lesabre Luxus Convertible 2-door 7.5l 73,000 Mi. Chocolate Brown on 2040-cars

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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

2018 Buick LaCrosse Avenir gets dash of flash

The 2018 Buick LaCrosse Avenir continues the rollout of the top-trim Avenir line, joining the Enclave. They use the same strategy: package some extra features as standard and give the vehicles more design flair. On the outside, the LaCrosse Avenir gets shiny chrome mesh grilles and Avenir badging, just like the Enclave. Two types of wheels are available on the LaCrosse, either 19-inch pieces finished in "Pearl Nickel" or 20-inch versions finished in "Midnight Silver." Inside, there is exclusive chestnut brown leather interior. The Avenir logo is stitched into the headrests of the seats and is displayed on the door sill plates. Aside from the visual tweaks, the Avenir trim adds a bunch of standard features. Among the convenience items are navigation, a sunroof and a Bose sound system. It also features the nine-speed automatic transmission hooked up to the 310-horsepower V6. But items such as the trick all-wheel-drive system and continuously adjustable suspension are still options. Pricing hasn't been announced yet, but expect it to be more than the $42,090 of the next highest-trim LaCrosse Premium with the V6. And Buick expects it will sell plenty of these cars, since it also revealed that 90 percent of LaCrosse buyers choose the top two trims out of the four available. The car goes on sale early next year. Related Video: Featured Gallery 2018 Buick LaCrosse Avenir View 10 Photos Image Credit: Buick Buick Luxury Sedan buick avenir

Buick celebrates 110 years by naming most significant model of each decade

In May of 1903, Buick began work on its first vehicle, the 1904 Model B, the first example of which was sold to a doctor in Flint, Michigan. That first sale was appropriate since later on, Buick became known as a "doctor's car." The Model B is the first of 11 cars chosen by Buick to highlight each decade of the company's 110-year history.
The 1916 D-45 Touring with a six-cylinder engine was Buick's highest seller that year, and helped push overall sales past six figures for the first time, making Buick the top-selling automotive brand. In 1931, Series 50 got an eight-cylinder engine, which helped the company survive the Great Depression. The 1936 Century was the first Buick that could hit 100 miles per hour, the 1949 Roadmaster had a supporting role in Rain Man, the 1953 Skylark had Italian wire wheels and the owner's name engraved on its steering wheel.
Then we have the iconic 1963 Riviera, the V6-powered 1975 Regal, and in 1987, the legendary GNX. With a turbocharged, intercooled V6 pumping out 276-horsepower it could hit 60 mph in just 4.6 seconds. In 1999 Buick built the first car in China, the Century, and that country remains the brand's largest market.