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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

2024 Buick Envision reportedly delayed, stripped of Super Cruise

It appears the Chevrolet Traverse isn't the only GM product trying to climb out of production hell. Remember, Chevy had to delay the start of production for the all-new third-generation 2024 Traverse, leading to the second-gen 2023 model carrying over for a brief spell as the Traverse Limited until the all-new SUV comes off the line in real numbers. According to GM Authority, Buick is in similar straits with the 2024 Envision. The automaker showcased a range of subtle cosmetic updates and some tech enhancements for the SUV over the summer, providing enough detail to be a little more than a tease, a little less than a debut. At that time, the 2024 Envision was meant to be on sale before the end of this year. Now GMA says the market launch for the 2024 Envision has been pushed back to late 2024 for as-yet-unknown reasons. This timeline marks the third delay. Just one month after the June reveal online, GMA wrote that the original October date for the start of production had been moved to December 11. Dealers began submitting orders at the end of September in anticipation of October production. Sometime after the October deadline passed, a November update claimed production would commence in the first quarter of 2024. We imagine the late 2024 date could move again, perhaps forward; that's a year out, it's possible GM gets good news before then. What's more, GMA also reports the 2024 Envision won't come with Super Cruise. This was going to be the first Buick with GM's hands-off driving feature, but again, for undisclosed reasons, plans have changed.  What we're pretty sure we can expect whenever the refreshed Envision arrives is a new front end with a bigger grille positioned lower on the front fascia, bright trim, and the new Buick emblem on the hood. The headlights are now integrated into the bumper, LED daytime running lights replace the outgoing Envision's headlights. The revamped look brings the Envision in line with other recent additions to the Buick range, like the Encore. Because Buick released a single photo for the summer reveal, we still have no idea what the Envision's back end and interior look like. The change in plans could mean a reworked trim lineup for the holdover. According to early figures from Autodata, the 2024 Envision will only come in three all-wheel-drive trims, Preferred, Sport Touring, and Avenir. This change would eliminate all the front-wheel-drive trims available in 2023 across the Preferred, Essence, and Avenir trims.

Buick Electra E4 and E4 GS Ultium-based EVs introduced in China

China leads the way with Buick's revival, this month seeing the Trishield brand introduce another Ultium-based EV in two flavors for the Asian market. First comes the Electra E4, the crossover-coupe version of the Electra E5 that emerged from hiding in March. We know the formula — a little lower, a little shorter, a littler wider than the traditional sibling, with a steeper slope in the roof and a much faster backlight. The E4 wears a different front fascia design and touts subtle shifts like a single DRL instead of the dual DRLs on the E5. It goes a bit further with dual spoilers out back, a design trend found on decadent crossovers like the Aston Martin DBX and Genesis GV70 Coupe Concept.  The E4 is touch larger than our Buick Envision, the Chinese Electra about 7 inches longer, an inch wider, and 2.4 inches lower than the Envision, on a wheelbase 4 inches longer. The interiors hew to the design shown in the E5, with a bit more flash added. The same EYEMAX 30-inch, 6K curved screen forms the heart of the Buick Virtual Cockpit. The carmaker says front passengers get 39.9 inches of headroom in the E4, and there is "customer-pleasing headroom and knee space for second-row passengers," everyone bathed in light from the 12.9-square-foot low-radiation panoramic roof. It has 28 bins and cubbies for storage and 15.6 cubic feet of cargo room.  Underneath the skin, the entry-level powertrain has a 65-kWh lithium iron phosphate (LFP) battery powering a motor on the front axle making 241 horsepower and 243 pound-feet of torque. Based on China's test cycle, range is estimated at up to 329 miles. For now, the Electra E4 is only available with front-wheel drive.   Then there's the E4 GS, the first EV to merit Buick's Gran Sport designation. It's distinguished from the regular E4 with tweaks like a black diamond grille, black mirror caps, Night Bronze accents outside and in, 20-inch wheels hiding six-piston Brembo brakes on the front rotors, and illuminated sills. The GS starts with the same FWD drivetrain as the plain E4, but adds an AWD trim as well that's powered by a larger 79.7-kWh battery and makes 283 hp and 343 lb-ft. The front-driver can hit 62 miles per hour in 7.6 seconds. The AWD model cuts that sprint time to 6.2 seconds and increases range to an estimated 385 miles. Top speed for both drivetrains is 112 miles per hour.