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Dear America, you don't need as much power as you think

I recently won a 0-20-mph drag race against a Chevrolet Volt. A day later I smoked a Tesla Model 3. “Um OK,” youÂ’re thinking, “that canÂ’t be that hard.” Well, except that the vehicle I was piloting featured a hybrid powertrain of a Bosch electric motor and 40-year-old human legs. ThatÂ’s right, I out accelerated automobiles on a bicycle. On another occasion, I found myself driving behind my wife in her 2023 Kia Niro EV. The specs say it accelerates from zero to 60 mph in 7.8 seconds, a time thatÂ’s six-tenths off the pace of KiaÂ’s rear-motor-only EV6, a vehicle IÂ’ve repeatedly read being described as “slow.” The Niro, therefore, must be extra-slow. And yet, as she turned left onto a highway onramp, she rocketed forward leaving me in a Mercedes-AMG C43 and every other car in the left turn lane in the distance. I share these anecdotes not to boast about my cycling ability, nor my wife having a lead foot. No no. IÂ’m crap and she really doesnÂ’t. Instead, I want to point out that most drivers accelerate very slowly. The notion of “bigger is better” will forever be engrained in the American psyche, but when it comes to horsepower largesse, todayÂ’s cars hilariously exceed both the expectations and driving habits of most drivers. Most car buyers just donÂ’t have a frame of reference when it comes to equating 0-60 times, output figures and the actual feeling of acceleration.   Eat my dust, Mr Volt! Now, we in the automotive-reviewing media absolutely share some of this blame. We like accelerating quickly and cars that accelerate quicker are bound to reap more positive reviews. At the very least, weÂ’re obligated to point out when a carÂ’s acceleration is slower than a certain competitor's or the segmentÂ’s average. However, just because Car A is slower than Car B doesnÂ’t make Car A slow. It makes it slower. For example, the dual-motor EV6 may be 2 full seconds quicker from 0-60 than the rear-motor model ­– a relatively massive difference – but barring a back-to-back drive or a wealth of comparative knowledge, itÂ’s laughable to think that the average driver could possibly deem the rear-motor version “slow.” Because it isnÂ’t. The near-universal use of turbocharging, the popularity of all-wheel-drive and increased proliferation of electric motors has resulted in this rapid drop in 0-60 times thatÂ’s outpacing customer expectations and driving habits.

It's official: GM selling Opel-Vauxhall to Peugeot-Citroen group for $2.3B

It's a Brexit for General Motors. GM is selling off its Opel and Vauxhall unit, it confirmed today, ending 90 years of automobile production in Europe, and nearly two decades of losses from that division. The deal was announced on the eve of the Geneva Motor Show. The focus for GM now becomes North America and China. "This was a difficult decision for General Motors," CEO Mary Barra said. "But we are unified in our belief that it is the right one." "For GM, this represents another major step in the ongoing work that is driving our improved performance and accelerating our momentum. We are reshaping our company and delivering consistent, record results for our owners through disciplined capital allocation to our higher-return investments in our core automotive business and in new technologies that are enabling us to lead the future of personal mobility." The buyer is French automaker PSA Groupe, maker of Peugeot and Citroen as well as its DS luxury sub-brand. The $2.3 billion deal will make PSA the second-biggest European manufacturer after Volkswagen, with 17 percent of the market share. "We want to create a European automotive champion," said PSA Groupe Chairman Carlos Tavares. "We will totally unleash the potential of the Opel and Vauxhall brands." Tavares gave assurances that jobs would not be lost in the deal. "We respect all that Opel/Vauxhall's talented people have achieved as well as the company's fine brands and strong heritage. We intend to manage PSA and Opel/Vauxhall capitalizing on their respective brand identities." The two companies have agreements for PSA to continue to supply some Holden and Buick models; it's not yet clear exactly how this will work, as Opel models form the basis for several of Buick's core products, including the Encore small crossover and Regal sedan. PSA also is purchasing GM's financing operations in Europe as part of the deal. GM may invest in PSA shares in the future, and the two companies may collaborate on electric and fuel-cell vehicles as part of GM's joint venture with Honda. The sale of Opel and Vauxhall brings GM's global brand total down to eight, including three that are specific to the Chinese market. Buick GM Citroen Opel Peugeot Vauxhall 2017 Geneva Motor Show

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.