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Buick shows off Wildcat EV in gold, debuts new brand tagline

Buick keeps putting the gorgeous Wildcat EV concept back in front of our faces, and it’s just not fair. GMÂ’s premium brand released a new tagline today, “Exceptional by design,” and the Wildcat EV is the face of the companyÂ’s new motto. Check out the video above to see what all the fuss is about. There are a lot of glamor shots showing beautiful Buicks of the past before it cuts to the also-glamorous Wildcat EV concept. ThereÂ’s even a shot of a slight variation of the Wildcat EV dipped in a flashy orange-gold paint color. GM showed off this version of the Wildcat EV in an Instagram post last year, but now weÂ’re seeing the electric two-door coupe in yet another promotional piece. It differs from the final show car in its grille design, headlights, wheels, badging, color and more. Take a look at the side-by-side comparison below. Of course, Buick doesnÂ’t actually make products nearly as exciting as the Wildcat EV, but it does like to show its Encore GX and Envista sharing some design elements with the Wildcat EVÂ’s front end. A jump cut to those crossovers quickly follows our glimpse of the colorful Wildcat EV, though we canÂ’t help but be a little sad that this is all that will come of the stunning concept. Per usual (at least when we get the chance), we asked Buick if it had any updates or things to share about the Wildcat EV now that itÂ’s trotting this concept out to us in a brand campaign. HereÂ’s what the company had to say in response: "The Wildcat EV concept is still our blueprint for Buick design and youÂ’ll see Wildcat inspiration throughout our lineup, starting with the current Encore GX and Envista, and it will eventually extend to the 24MY Envision and 25MY Enclave. We still donÂ’t have any plans to bring that vehicle into production, itÂ’s strictly a concept." Basically, nothing's changed, and there are still no plans to turn the Wildcat EV into a production car. There wasnÂ’t much in the way of news today from Buick, but we can at least say this latest ad campaign is a clear step up over the “ThatÂ’s not a Buick” commercials seen years ago. Related video:

BMW tops Consumer Reports 2023 Brand Report Card

Feels like we wrote about Consumer Reports' 2022 Brand Report Car and 10 Top Picks a few weeks ago, but it was last April. So the mag is back with a ranked roster of 32 brands and 10 vehicles in four categories for your debating pleasure. Starting with the brands, last year's top three were Subaru, Mazda and BMW. This year, the Munich crew climbed two spots to win the prize thanks to "Superb road test scores and solid results in CR’s reliability and owner satisfaction surveys." Subaru narrowly fell to second, maintaining its four-year run in the top three. Mini, eighth last year, jumped five spots to get the last step on the podium. The rest of the top 10 were Lexus (up one spot from last year), Honda (down one spot from last year), Toyota (up three), Genesis (up 12), Mazda (down six), Audi (down three) and Kia (up eight). The magazine and testing outfit says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CRÂ’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." Last year's top 10 had six automakers from Japan, three from Germany (giving Mini credit for England), none from the U.S. or South Korea, and five luxury brands. This year's list counts five makes from Japan, two from Germany because Porsche fell out of the top ten, two from South Korea, still none from the U.S., and four luxury brands. Buick again ranked as the best domestic, dropping to 12th after being 11th last year. The big mover was Lincoln, its 10-place jump up to 16th attributed to better reliability from the Corsair and Nautilus. Tesla's improved overall reliability saw it climb six spots to 17th. Dodge climbed one spot to 15th. Jeep got out of the penalty box in last to come second-to-last. Land Rover fell three places into the penalty spot.  CR's top 10 vehicle models The 10 Top Picks list is practically a new list. Only two holdovers made it to 2023, those being the Subaru Forester and Kia Telluride.

GM might lose 90-year U.S. sales crown over chip shortage

Automotive News editor Nick Bunkley tweeted on October 1 that according to AutoNews data, General Motors "has been the largest seller of vehicles in the U.S. every year since passing Ford in 1931." With automakers having turned in light car and truck sales data for the first three quarters of 2021, GM's 90-year-run might not reach 91. According to AN figures, Toyota was 80,401 vehicles ahead when the October workday started. Worse, GM is so far behind its historic pace that it might only sell enough light vehicles in the U.S. to match its numbers from 1958.  Meanwhile, the New York Times put a few more salient numbers to the pain GM and Toyota are enduring alongside the the rest of the industry. GM sold 33% fewer cars in Q3 2021 than it did in Q3 2019 during the dark days of the pandemic, 446,997 units this year as opposed to 665,192 last year. GM's Q3 2020 was only down 13% on Q3 2019. Over at Toyota, the bottom line showed a 1% gain in Q3 2021 compared to 2020, with 566,005 units moved off dealer lots. The finer numbers show two steps forward and one step back, though; Toyota's September sales were down 22% compared to last year.  GM remains optimistic about what's ahead, GM's president of North American operations telling the NYT, "We look forward to a more stable operating environment through the fall." We'd like to see that happen, but we don't know how it happens. The chip shortage said to have been the inciting incident for the current woes isn't over, and not only can no one agree when it will be over, the automakers, chip producers, and U.S. government still can't get on the same page about who needs what and when. Looking away from that for a second shows articles about "No End In Sight" for supply chain disruptions in early September, before China had to start working through power supply constraints, global supply chain workers started warning of a "system collapse," and roughly 500,000 containers sat waiting to be unloaded at Southern California ports — a record number seemingly broken every week. And back to chips, we're told just a few days ago the chip shortage is "worse than we thought."   For now, the NYT wrote that GM dealer inventory is down 40% from June to roughly 129,000 vehicles, and down 84% from the days when dealers would cumulatively keep about 800,000 light vehicles in stock. However, GM just announced it would have almost all of its U.S. facilities back online next week, although some would run at partial capacity.