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Buick shows off Wildcat EV in gold, debuts new brand tagline

Buick keeps putting the gorgeous Wildcat EV concept back in front of our faces, and it’s just not fair. GMÂ’s premium brand released a new tagline today, “Exceptional by design,” and the Wildcat EV is the face of the companyÂ’s new motto. Check out the video above to see what all the fuss is about. There are a lot of glamor shots showing beautiful Buicks of the past before it cuts to the also-glamorous Wildcat EV concept. ThereÂ’s even a shot of a slight variation of the Wildcat EV dipped in a flashy orange-gold paint color. GM showed off this version of the Wildcat EV in an Instagram post last year, but now weÂ’re seeing the electric two-door coupe in yet another promotional piece. It differs from the final show car in its grille design, headlights, wheels, badging, color and more. Take a look at the side-by-side comparison below. Of course, Buick doesnÂ’t actually make products nearly as exciting as the Wildcat EV, but it does like to show its Encore GX and Envista sharing some design elements with the Wildcat EVÂ’s front end. A jump cut to those crossovers quickly follows our glimpse of the colorful Wildcat EV, though we canÂ’t help but be a little sad that this is all that will come of the stunning concept. Per usual (at least when we get the chance), we asked Buick if it had any updates or things to share about the Wildcat EV now that itÂ’s trotting this concept out to us in a brand campaign. HereÂ’s what the company had to say in response: "The Wildcat EV concept is still our blueprint for Buick design and youÂ’ll see Wildcat inspiration throughout our lineup, starting with the current Encore GX and Envista, and it will eventually extend to the 24MY Envision and 25MY Enclave. We still donÂ’t have any plans to bring that vehicle into production, itÂ’s strictly a concept." Basically, nothing's changed, and there are still no plans to turn the Wildcat EV into a production car. There wasnÂ’t much in the way of news today from Buick, but we can at least say this latest ad campaign is a clear step up over the “ThatÂ’s not a Buick” commercials seen years ago. Related video:

Next-generation Buick Enclave spotted with Wildcat looks

The rollout of GM's next-generation three-row large SUVs is well under way with the reveals of the 2024 Chevy Traverse and GMC Acadia. Another vehicle on the platform is also getting a redesign soon, according to these spy photos: the Buick Enclave. It's still going to be big, and it will now receive the same sort of Wildcat concept-inspired styling as smaller Buicks such as the Envista and Encore GX. The Enclave's front is where the Wildcat connection is the most clear. It has the pointy shark nose and wide, frowning grille. It's hard to say whether it will get a mesh grille like some of the production SUVs, or a slatted grille like the concept. High up are slender daytime running lights with the actual illuminating headlights hidden lower in the outboard air intakes. We're not totally sure if this look will work on such a large, tall vehicle, but we'll reserve final judgment when we can see the car with all its paint and trim on display. The sides of the Enclave still have a fair bit of the Coke bottle curves that have appeared on every Enclave, if a bit more toned down. The greenhouse seems to take after the GMC Acadia more than the Traverse, as it seems it has a relatively thin C-pillar. The D-pillar looks quite thick, which will probably be toned down with judicious application of gloss black plastic.  Details of the rear are difficult to make out. It seems to have slim, wide and curvy rear taillights. The rectangular exhaust tips are nicely fitted to the rear bumper. But that's about all that stands out. We're expecting the Enclave to have basically the same powertrain as the GMC Acadia, with the one engine offering being a turbocharged 2.5-liter four-cylinder with 328 horsepower and 326 pound-feet of torque. It should be paired with an eight-speed automatic and either front- or all-wheel drive. Odds are it will not get an off-road variant like the Acadia AT4 or Traverse Z71. But it might get a sportier road-going version that could take advantage of the torque-vectoring dual-clutch rear differential from those aforementioned off-roaders. It should also be revealed sometime next year with deliveries likely in the same year. Related video:

Buick Encore blitzes first-year sales predictions

With its first full year of sales in the bag, it's safe to say that Buick has a hit on its hands with the Encore. US buyers have snatched up 31,046 of the small, premium crossovers since the Encore went on sale in January of 2013, while 97,311 were sold globally (not counting its counterparts from Opel and Vauxhall).
While we liked the Encore when we first drove it, we'll admit, we weren't sure how the tiny CUV would do. In fact, the first thing Executive Editor Chris Paukert wrote about the Encore was, "We admit it. We have no earthly idea how this whole thing is going to shake out." But it's done well, and has been subject to heavy demand over the past year, blowing away the estimates of analysts, who, according to an August story from Automotive News, projected no more than 18,500 units would be sold in 2013.
"Right out of the gate, demand for the Encore was high," Tony DiSalle, vice president of Buick marketing said in a statement. "It accounted for most of the segment's growth last year and that's because it offers the right safety, technology and features in the right-sized vehicle for many customers."