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GM applies for 'Enspire' trademark for the second time

When we wrote about the Buick Enspire concept debut in China earlier this year, we said "we wouldn't be surprised to see either an all-new crossover, or a redesigned current model, sporting the designs seen on this concept." Now it appears General Motors might be planning to go with Option A. GM Authority discovered a trademark application for the name "Enspire," to be applied to "Automobiles, excluding motor homes." This is the second time GM filed for the name, the first being in 2015. As always, applications don't mean certainties. However, we know Buick has a range of new models in development, it's losing the LaCrosse sedan and its crossovers sell quite well. If there's to be a new vehicle called Enspire, it shouldn't be hard to guess what kind it would be. GMA's previous investigations picked up clues that there'll be two new Buick crossovers, one about the size of the China-sourced Envision and sitting on the E2 platform that supports the Cadillac XT4, Chevrolet Malibu, and Buick Regal. Based on data in an IHS Automotive document, the site said the putative Enspire's platform code is E2UB, the U for utility vehicle, the B for Buick. The other crossover would sit above an Envision, below the Enclave, on the short-wheelbase C1 platform employed by the Cadillac XT5. We can probably take the Enspire concept's design cues as a preview of the future, if not its electric drivetrain. Designers carved the wide, formidable stance with curved and elongated versions of traditional Buick brand cues, such as the grille crossbar stretching into the headlights. A futuristic, art-filled and screen-heavy interior contrasts with genuine wood, and is probably best not to look at because Buick couldn't bring anything like it to production. The electric drivetrain included a 550-horsepower electric motor and enough battery to power a 370-mile range. Those figures seem a little outlandish given the potential price tag and the Buick badge. Besides, GM has other plans for a dedicated EV powertrain in development that should bow around 2021, and a Buick EV based on the Chevrolet Bolt's BEV II architecture. As such, a conventional powertrain seems more likely for an Enspire crossover, at least initially. The same IHS Automotive document said the E2UB vehicle would go into production in Shanghai in late 2019.

A Buick Regal wagon is coming to America

The signs have all been pointing to the US getting a Buick version of the gorgeous Opel Insignia wagon, and we now have the most concrete evidence yet that the rumors were true. Our spy photographer caught one of the wagons out testing, and it features a number of styling cues that indicate this one is coming to America. The most obvious change is the grille. While the overall shape remains the same, the look of the grille itself is altered. The geometric slats of the Opel- and Holden-badged versions have been exchanged for Buick's trademark waterfall bars. The badge itself is significantly larger, too. Aside from that, a close look reveals subtle changes along the lower edge of the car. The fenders seem to be slightly flared. They're complemented by sideskirts that are rounder and chunkier than that of the normal Insignia wagon. These styling touches also suggest that this Buick variant will take on the psuedo-crossover aesthetic with black plastic body cladding. If this is the case, the Buick Regal wagon could be the high-riding, plastic-clad Regal TourX that's been rumored. We know that General Motors trademarked the TourX name a while back, and Buick wants more crossovers or crossover-esque vehicles since they make up the majority of the brand's sales. It would also be an excellent option to established models such as the Audi A4 Allroad, Volvo V60 Cross Country, and Subaru Outback. Considering the fact that we've seen the Opel Insignia and Holden Commodore revealed already, we expect the Buick versions to be fully revealed sometime this year. Related Video:

2013 Buick Enclave

GM's Flagship Lambda Is (Still) A Smooth Operator
Consumers shopping for a domestic full-size crossover have heard all about GM's triplets. The Chevrolet Traverse, GMC Acadia and Buick Enclave are a very appealing and talented group of siblings. Entering their fifth year of production, albeit middle-age in the automotive industry, each is attractive, well-rounded and very capable on the paved dance floor. While all share nearly identical base DNA and the same basic running gear, subtle physical differences and unique personalities emerge between the trio when one digs a bit deeper.
The most polished of the threesome, without question, is the Enclave from Buick. Fresh off a mid-cycle update (as are its siblings), the flagship of the platform boasts a facelift, innovative new features and an upgraded demeanor for the new model year.