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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Dear America, you don't need as much power as you think

I recently won a 0-20-mph drag race against a Chevrolet Volt. A day later I smoked a Tesla Model 3. “Um OK,” youÂ’re thinking, “that canÂ’t be that hard.” Well, except that the vehicle I was piloting featured a hybrid powertrain of a Bosch electric motor and 40-year-old human legs. ThatÂ’s right, I out accelerated automobiles on a bicycle. On another occasion, I found myself driving behind my wife in her 2023 Kia Niro EV. The specs say it accelerates from zero to 60 mph in 7.8 seconds, a time thatÂ’s six-tenths off the pace of KiaÂ’s rear-motor-only EV6, a vehicle IÂ’ve repeatedly read being described as “slow.” The Niro, therefore, must be extra-slow. And yet, as she turned left onto a highway onramp, she rocketed forward leaving me in a Mercedes-AMG C43 and every other car in the left turn lane in the distance. I share these anecdotes not to boast about my cycling ability, nor my wife having a lead foot. No no. IÂ’m crap and she really doesnÂ’t. Instead, I want to point out that most drivers accelerate very slowly. The notion of “bigger is better” will forever be engrained in the American psyche, but when it comes to horsepower largesse, todayÂ’s cars hilariously exceed both the expectations and driving habits of most drivers. Most car buyers just donÂ’t have a frame of reference when it comes to equating 0-60 times, output figures and the actual feeling of acceleration.   Eat my dust, Mr Volt! Now, we in the automotive-reviewing media absolutely share some of this blame. We like accelerating quickly and cars that accelerate quicker are bound to reap more positive reviews. At the very least, weÂ’re obligated to point out when a carÂ’s acceleration is slower than a certain competitor's or the segmentÂ’s average. However, just because Car A is slower than Car B doesnÂ’t make Car A slow. It makes it slower. For example, the dual-motor EV6 may be 2 full seconds quicker from 0-60 than the rear-motor model ­– a relatively massive difference – but barring a back-to-back drive or a wealth of comparative knowledge, itÂ’s laughable to think that the average driver could possibly deem the rear-motor version “slow.” Because it isnÂ’t. The near-universal use of turbocharging, the popularity of all-wheel-drive and increased proliferation of electric motors has resulted in this rapid drop in 0-60 times thatÂ’s outpacing customer expectations and driving habits.

2016 Buick Envision might be your first Chinese-built crossover

At the Detroit Auto Show, the new Envision crossover flips the traditional Buick paridigm on its head. We've been hearing for years about strong sales of the Buick brand in China, but now we'll see if North America is ready for a Chinese-built (but, as GM is very quick to point out, American-engineered) CUV. The Envision rides on the latest version of the Delta 2 platform that underpins many GM vehicles. It'll slot between the tiny Encore and the cavernous Enclave, which is a nice sweet spot for volume sales in the hot crossover market. Gas is cheap, and Americans are eating these vehicles up – in a market like this, does it really matter where the Envision was actually screwed together? The powertrain package is surprisingly compelling – perhaps there will be some life to the driving experience. Motivation is provided by a 252-horsepower turbo inline-four and a six-speed auto, and in a first for a Buick crossover, it'll feature the torque-steer fighting HiPer suspension, which splits up steering and suspension duties in a way that'll tidy up the front axle's manners under power. A few other neat tricks make it into the Envision, like active grille shutters to squeeze some extra efficiency out of the CUV, and available park assist. The 2016 Buick Envision goes on sale later this year. Buick Introduces Envision Luxury Crossover DETROIT – The 2016 Envision is an all-new luxury compact crossover with segment-challenging driving dynamics, advanced technology, connectivity and Buick's trademark interior acoustics. It is a global vehicle, designed from the ground up as a Buick luxury compact crossover. It goes on sale in the U.S. in the second quarter of 2016. "The all-new Buick Envision is a modern, confident and responsive luxury compact crossover that combines the brand's core characteristics with great performance features like our HiPer strut suspension," said Duncan Aldred, vice president of Buick.