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First 2013 Buick Encore TV ad features... dinosaurs
Thu, 14 Mar 2013The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.
Set to air this weekend on ESPN during the NCAA college basketball tournament, the ad plays up the Encore's maneuverability and surprising interior space by setting the baby Buick amongst a herd of lumbering CG dinosaurs created by Tippett Studio, the folks behind Hollywood blockbusters like Jurassic Park, Ted, and the Twilight series of films.
We can't help but snigger a little - while the Encore is indeed surprisingly roomy, nimble, and composed, our first drive found it to be glacially slow, too... not unlike a certain prehistoric race of animals. Check out the commercial below and judge for yourself.
Buick Regal GS and troupe of basketball dribblers make great beats
Wed, 02 Apr 2014The 166 videos posted by YouTube music video maestro Kurt Hugo Schneider have been watched almost half a billion times. When Coke wanted to do something musically inclined and a little different, it called KHS, and the result was the video Little Talks.
Buick appears to be the next blue chip in line, and KHS' melodic celebration of the 259-horsepower Regal GS is called Epic Basketball + Car Beat. In it, a red Regal sits at center court in Venice Beach, California while a cast of ridiculous dribblers make music with and around the sedan.
We'll let the music speak for itself, which it does quite well in the video below.
Buick Envision crossover to premiere in China
Tue, 01 Jul 2014Buick currently offers two crossovers: the compact Encore and the extra-large Enclave, leaving plenty of room to slot a mid-size crossover in between. And that's just what Buick is planning on doing. In China, anyway.
Previewed in the teaser above, Buick's upcoming new crossover is cloaked and nestled in between its aforementioned stablemates-to-be. Set to be unveiled in China sometime later this year, the model has been confirmed to wear the name Envision - at least in that market. That's the name which the concept version wore three years ago, but we're still waiting on word over whether that name will carry over to the US version or whether we should expect something different like Anthem. But we have to admit that Envision fits better in the brand's crossover naming scheme.
Shanghai GM isn't saying much about the Envision in the press release below, aside from it having "dynamic and assertive styling" backed by all-wheel drive and stop/start ignition. The last time Buick offered a mid-size crossover in North America was with the Pontiac Aztek-based Rendezvous that was discontinued seven years ago.