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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Buick Wildcat EV concept previews the future of the brand

Once again, Buick has revealed a drop-dead stunner of a coupe concept, the Wildcat EV. And just like the Avista that came before it, don't get your hopes up too high for a production model. Buick hasn't said "no," but they haven't said "yes," either. But unlike the Avista, the Wildcat does give us a look at where Buick is going as far as styling, branding and technology. Also, did we mention it's freaking gorgeous? The Wildcat EV started out as a sketch by a Buick designer that caught the eye of the department, simply because it was really cool. The team started developing it further, and eventually the brand gave the go-ahead to bring it to the full-size concept you see here. It is purely a design concept, so although it's an EV by name, it doesn't have any kind of production powertrain or real specs. But it is designed with electric power in mind, as evidenced by the extremely long wheelbase and short overhangs. And this translates into Buick's electric future. The brand plans to be fully electric by 2030, and its first EV will launch in 2024 as a 2025 model. The shape of the coupe is very clean, simple and organic, but with interesting creases and intersections scattered throughout. It has wide haunches and a low, pointy nose. The grille is pushed down and made wide, which accentuates the shape of the car. The badge now sits atop the bumper, too. The greenhouse has blacked-out front pillars to create a wraparound look, and the roof has a gentle slope toward the rear. It incorporates a glass hatch, and the taillights blend into the glass and extend all the way up the rear pillars. While Buick isn't making a commitment either way for the Wildcat EV, these styling cues will appear on future Buick models. So imagine the front and rear fascias, the window treatment and sheetmetal detailing, but on other bodystyles, likely crossovers and SUVs. In fact, Buick said it has two models it will reveal later this year with some styling based on the Wildcat. Before we get too far from design, we should also highlight other cool aspects of the Wildcat EV concept. The wheels are turbine shaped as a throwback to Jet Age design and optimism. Each wheel took two months to produce and finish. The doors on the Wildcat are conventional, except for the gull-wing upper panels. They open up to make ingress and egress easier. And the interior is a gorgeous, mid-century-modern design.

GM laying off 500 workers to slow Chevy Sonic production

Due to slow sales of the Chevrolet Sonic and Buick Verano, General Motors is cutting a shift at the Orion Township plant that builds the pair. The move lays off about 500 workers, but most of them are expected to get offers to transfer to other factories, Automotive News reports. The move came just a day after GM announced adding 1,200 employees to the Detroit-Hamtramck plant. GM has been trying all year at the Orion Township factory to align production of the Sonic and Verano with their demand. The automaker first attempted idling the plant several times and eventually resorted to laying off about 100 workers. It also reduced the production rate there. With the huge rise in popularity of crossovers, demand for the plant's small cars is on the downturn. According to Automotive News, there's currently a 116-day supply of Sonics and 100 days of Veranos to sell. Delivers tell a similar tale because the Chevy is off 35.2 percent from January to September, and the Buick does little better with a 27.2 percent drop from the same period last year. While the situation at Orion Township might look rough now, big things are on the horizon. Soon, the new Chevy Bolt electric vehicle will be built there when it hits the market around 2017. Plus, the plant will also get a $245-million upgrade and 300 new jobs for another, unannounced vehicle.