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Junkyard Gem: 1985 Buick Somerset Regal Limited

The Oldsmobile, Buick and Cadillac divisions of The General's mighty army got serious about their attempts to compete with futuristic and stylish German and Japanese coupes during the second half of the 1980s, with cars such as the Cadillac Allante, Oldsmobile Toronado Trofeo, and Buick Reatta. They featured edgy styling, wild digital dashes, and other interesting gadgetry. Before them, however, came the Buick Somerset. Built for the 1985 through 1987 model years, only the '85s were badged as Somerset Regals. Here's one of those ultra-rare cars, spotted in a San Francisco Bay Area self-service wrecking yard. This badging confused many Buick shoppers at the time, because the 1985 Regal was a "traditional" midsize rear-wheel-drive car, based on the increasingly antiquated G-Body platform, and the Somerset Regal was an N-Body front-wheel-drive compact. For 1985 and 1986, the car became the Buick Somerset. The interior is your standard Whorehouse Red velour, a theme used by everybody from Nissan to Chrysler during the 1985-1995 period. This cloth looks pretty nice for a car from sunny California. Digital dashes became very trendy during this period, with Mitsubishi, Subaru, Nissan, and even Toyota getting into the act during the first part of the decade, and everyone else jumping on the bandwagon a bit later. The radio face went into this weird pod perched over the HVAC controls, which looked like something from the Mars Base and made aftermarket audio-system installation nearly impossible. The factory cassette deck, if desired, had to go elsewhere in the console. The base engine in the Somerset Regal was the decidedly un-European Iron Duke four-cylinder with 92 horsepower, but this car has the optional 120-horse 3.0-liter V6. In theory, a 5-speed manual transmission was available, but I'm guessing that the quantity of so-equipped Somerset Regals was numbered in the high dozens. There's plenty of hard red plastic and fake wood inside, of course. Base price on a V6 Somerset Regal Limited came to $10,026 (about $24,000 in 2018 dollars). Meanwhile, a Pontiac Grand Am LE with the 3.0 V6 was nearly the same car and listed at $8,970. If you wanted even crazier electronics and an interior that looked like something out of a jet fighter, the 1985 Subaru XT GL had a $9,899 price tag. Give me savvy. Give me cool. Give me a car that breaks all the rules. Give me the look. Give me the feel. Give me the magic. Give me the wheel.

Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

Junkyard Gem: 1978 Buick Skylark Sedan

Around the time that OPEC shut off the oil taps, The General realized that it was time to sell more small cars from GM divisions not previously known for such machines. The logical candidate for this project was the Chevrolet Nova, a rear-wheel-drive compact that shared much of its chassis design with the Chevrolet Camaro and Pontiac Firebird. The Nova-based Pontiac Ventura came out in the 1971 model year, and the Buick and Oldsmobile Divisions began producing their own badge-engineered Nova siblings for 1973 (Cadillac was late to the party, but eventually created the Nova-based Seville for 1976). At first, the Buickized Nova got Apollo badges, but the better-known Skylark name was applied to these cars for the 1975 through 1979 model years. Today's Junkyard Gem is one of those Nova-based Skylarks, found in a Denver self-serve yard. From the 1964 through 1972 model years, the Skylark lived on the A-Body chassis and was sibling to the Chevrolet Chevelle/Malibu, Pontiac LeMans/Tempest/GTO, and Oldsmobile Cutlass/442. After the 1975-1979 rear-wheel-drive X-Body phase, the Skylark name then went onto the unrelated front-wheel-dive X-Body chassis developed for the Chevrolet Citation. It's a Nova, sure, but Buick made sure that it had a bit more swank than its Chevy counterpart. Checked seat fabric with big square buttons! The base engine in the '78 Skylark was the 3.8-liter Buick V6, rated at 110 horsepower. GM had invested in a new crankshaft design for this engine the year before, so it no longer had the "odd-fire" cut-down V8 crankshaft that shook the fillings out of so many drivers' teeth in earlier years. An assortment of low-compression V8s from Oldsmobile, Chevrolet, Pontiac, and Buick were available as optional equipment as well, eventually leading to the "Chevymobile" lawsuits of a few years later. The base transmission in this car was a three-speed manual (I'm not sure if you could still get a three-on-the-tree column-shift manual Skylark in 1978, but a three-on-the-floor manual was available for sure). The very last three-on-the-tree car Americans could buy was the '79 Nova and its Olds Omega/Pontiac Phoenix siblings, while the final three-on-the-floor cars were the '81 Malibu and siblings. This car has the optional three-speed automatic.