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Buick resurrects the Electra nameplate on a science fiction-like electric concept

Buick plans to broaden its range of electric cars in the coming years, and it still owns the rights to the heritage-laced Electra nameplate, so it was only a matter of time before the past and the future met head-on. Buick resurrected the name it used between the 1959 and 1990 model years on a futuristic, battery-powered concept car. Created by a Shanghai-based design studio, the Electra concept takes the form of either a tall sedan or a low crossover, depending on your perspective. While it's not officially a preview of an upcoming production model, it ushers in a design language named Potential Energy that will permeate most of the electric cars the firm will release during the 2020s. It's inspired by a space capsule, according to Buick, so its greenhouse was drawn to resemble a glass pod. Its surfaces are sculpted but not chiseled, and its front fascia wears LED lights with a three-dimensional effect. Fear not: Stylists didn't forget the seemingly obligatory back-lit emblem. Butterfly doors provide access to the cabin, where the space capsule theme continues. Buick packed the Electra with cutting-edge technology features, but it concealed them rather well to avoid a tech overload. The driver faces a rectangular steering wheel that retracts when it's not needed, behind which is a wide, curved screen that replaces all of the buttons, knobs, and switches normally found in a car's interior. An electric motor is far more compact than a comparable four- or six-cylinder engine, so designers were able to carve out a generously sized interior. Engineers embedded technology into the Electra from the project's earliest stage. It's equipped with software named eConnect that supports over-the-air updates, provides on-demand information about a specific trip, and gives details about the various electronic driving aids. An artificial intelligence-powered assistant lets users perform various tasks, such as setting the air conditioning or controlling home devices, with voice commands. Buick noted the Electra offers about 410 miles of driving range thanks in part to the Ultium battery technology developed by General Motors to power a wide selection of electric models, including the Cadillac Lyriq, the GMC Hummer, and a pair of Honda-badged models scheduled to go on sale for the 2024 model year.

GM slashes prices in China as sales falter

Buying a vehicle from General Motors' stable of brands might be a lot cheaper in the near future – at least for customers in China. The effort comes as GM hopes to keep sales there growing, and the decision alludes to yet another sign that the Asian country no longer has the booming auto market of past years. GM and its Chinese joint venture partner SAIC are slashing prices by as much as the equivalent to $8,700 on 40 models from Buick, Chevrolet, and Cadillac, according to The Detroit News. Across all of automaker's nameplates, the overall sales dipped in China in April by 0.4 percent to 258,484 vehicles. Among the drops, Buick was down 8.5 percent, and Chevy shrunk 5.6 percent. Caddy's numbers increased 4.6 percent for the month, though. Buick remains a popular brand in the minds of Chinese consumers, but according to The Detroit News domestic automakers there are starting to eat into the dominance of foreign companies in the market. The country remains important for GM, though. Late last year, it outlined a future strategy that included China as a major pillar, including a $14 billion investment to build five new factories and boost sales. News Source: The Detroit NewsImage Credit: Alexander F. Yuan / AP Photo Buick Cadillac Chevrolet GM Car Buying Car Dealers saic

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.