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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

OnStar RemoteLink mobile app coming standard on all new GM vehicles

As an evolution and improvement of its OnStar technology, General Motors has announced that it will be expanding the RemoteLink Mobile App on most 2014 model year Chevrolet, Buick, GMC and Cadillac vehicles. The new, aptly named RemoteLink Key Fob Services will allow users to remotely operate all of the same systems as the car's key fob, including locking and unlocking the doors and remote starting (on vehicles equipped with a factory remote starter) using a smartphone.
These Key Fob Services will be free for five years - starting from the vehicle's delivery date - but the full suite of RemoteLink features will continue to be offered only with a subscription (trial or paid). These premium features include contacting a live adviser, getting turn-by-turn directions and remotely monitoring the vehicle's diagnostic systems.
Scroll down below for the complete press release with all the details.

Buick announces Ultium-based EV for the Chinese market

Buick will expand its presence in the EV segment by launching a five-seater crossover on the Chinese market before the end of 2022. The model will use the Ultium technology developed by parent company General Motors, and it will be closely followed by another electric car. Official details about the model remain few and far between; we don't even know what it will be called yet. The company published an image that shows an electric platform topped by the outline of a crossover, and it clarified power will come from a battery pack with cells "tailored for China." The battery-powered Buick will also be available with the Super Cruise technology found in other General Motors models. The outline shares more than a passing resemblance with the heavily-camouflaged test mule that our spies spotted testing earlier in 2022, but it's difficult to tell whether we're looking at the same car. Trademark filings suggest Buick has several electric cars in the pipeline. While the crossover won't be the first electric Buick — the Velite 6 MAV went on sale in China in 2019 — executives have high hopes for it. To that end, the company will open up to 58 Buick EV City showrooms and over 600 Buick NEV Zones across China. It's also working with "mainstream third-party charging operators" to make over 400,000 charging points available throughout China by the end of 2023. Buick will release additional details about its upcoming electric model before the end of 2022, and deliveries are scheduled to start in the first half of 2023 on the Chinese market. As of writing, it's too early to tell whether the EV will join the Envista on its trip across the Pacific or stay in China. Looking ahead, the brand announced plans to release a second electric car built around Ultium technology before the end of 2023.