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Buick shows off Wildcat EV in gold, debuts new brand tagline

Buick keeps putting the gorgeous Wildcat EV concept back in front of our faces, and it’s just not fair. GMÂ’s premium brand released a new tagline today, “Exceptional by design,” and the Wildcat EV is the face of the companyÂ’s new motto. Check out the video above to see what all the fuss is about. There are a lot of glamor shots showing beautiful Buicks of the past before it cuts to the also-glamorous Wildcat EV concept. ThereÂ’s even a shot of a slight variation of the Wildcat EV dipped in a flashy orange-gold paint color. GM showed off this version of the Wildcat EV in an Instagram post last year, but now weÂ’re seeing the electric two-door coupe in yet another promotional piece. It differs from the final show car in its grille design, headlights, wheels, badging, color and more. Take a look at the side-by-side comparison below. Of course, Buick doesnÂ’t actually make products nearly as exciting as the Wildcat EV, but it does like to show its Encore GX and Envista sharing some design elements with the Wildcat EVÂ’s front end. A jump cut to those crossovers quickly follows our glimpse of the colorful Wildcat EV, though we canÂ’t help but be a little sad that this is all that will come of the stunning concept. Per usual (at least when we get the chance), we asked Buick if it had any updates or things to share about the Wildcat EV now that itÂ’s trotting this concept out to us in a brand campaign. HereÂ’s what the company had to say in response: "The Wildcat EV concept is still our blueprint for Buick design and youÂ’ll see Wildcat inspiration throughout our lineup, starting with the current Encore GX and Envista, and it will eventually extend to the 24MY Envision and 25MY Enclave. We still donÂ’t have any plans to bring that vehicle into production, itÂ’s strictly a concept." Basically, nothing's changed, and there are still no plans to turn the Wildcat EV into a production car. There wasnÂ’t much in the way of news today from Buick, but we can at least say this latest ad campaign is a clear step up over the “ThatÂ’s not a Buick” commercials seen years ago. Related video:

The Chinese experiment | 2017 Buick Envision First Drive

The 2017 Buick Envision is a very good five-passenger crossover. The "but" you should anticipate will come in good time. First it's worth understanding why it exists at all. Out of the ashes of GM's bankruptcy a few flowers blossomed and the carmaker is doing exceptionally well, certainly far better than Chrysler has done in the wake of its free fall into Chapter 11. But of all the surprises at GM's turnaround, Buick surely ranks highest, without question the least likely player to thrive if you only study the North American market. Look farther than our shores, to China, however, and you won't be shocked. Note that the Envision, which has been on sale in China for a year and a half, will reach about 200,000 units this year; the entire Buick portfolio in the US only totaled 223,000 cars in 2015. Not only is China Buick's primary market, but what it makes there, like the Envision, is intended for a different sort of buyer. Here, we'd call it a compact crossover. In China the Envision is a relatively large car, and the buyer there is far more likely to use it as a tall limo, or at the very least, as a big-time status statement. That buyer is also very likely to be in his or her mid-30s – the average Buick buyer in the US is getting younger, but, at 58, is hardly a millennial. Still, Americans who buy the Envision will benefit from all of this China focus. Huge effort went into its development since the target competitor in China is the Audi Q5, according to Rick Spina, Executive Chief Engineer for the Envision. Spina explained that Buick went to the trouble and expense of isolating the entire chassis from engine, suspension, and driveline vibration and sound penetration. "If you look at non-luxury models like Ford Escape, Honda CR-V, nothing's isolated, everything is hard-bolted to the body, and so all that vibration goes into the frame." Spina says that even though you'd guess the China-built Envision shares the general parts bin of the Chevy Cruze and Equinox, it's almost entirely unique. "It's kind of an orphan," he says, because GM couldn't afford to invest in the ride tuning Buick had to have to compete with Audi in China for a volume Chevy product, so nothing from Chevy (for now) is on this platform. And although it would have made sense to have Cadillac or GMC share it, Cadillac's XT5 and GMC's Acadia were already on a different development cycle. Besides, he's pretty proud that the Envision was developed strictly for Buick.

GM might lose 90-year U.S. sales crown over chip shortage

Automotive News editor Nick Bunkley tweeted on October 1 that according to AutoNews data, General Motors "has been the largest seller of vehicles in the U.S. every year since passing Ford in 1931." With automakers having turned in light car and truck sales data for the first three quarters of 2021, GM's 90-year-run might not reach 91. According to AN figures, Toyota was 80,401 vehicles ahead when the October workday started. Worse, GM is so far behind its historic pace that it might only sell enough light vehicles in the U.S. to match its numbers from 1958.  Meanwhile, the New York Times put a few more salient numbers to the pain GM and Toyota are enduring alongside the the rest of the industry. GM sold 33% fewer cars in Q3 2021 than it did in Q3 2019 during the dark days of the pandemic, 446,997 units this year as opposed to 665,192 last year. GM's Q3 2020 was only down 13% on Q3 2019. Over at Toyota, the bottom line showed a 1% gain in Q3 2021 compared to 2020, with 566,005 units moved off dealer lots. The finer numbers show two steps forward and one step back, though; Toyota's September sales were down 22% compared to last year.  GM remains optimistic about what's ahead, GM's president of North American operations telling the NYT, "We look forward to a more stable operating environment through the fall." We'd like to see that happen, but we don't know how it happens. The chip shortage said to have been the inciting incident for the current woes isn't over, and not only can no one agree when it will be over, the automakers, chip producers, and U.S. government still can't get on the same page about who needs what and when. Looking away from that for a second shows articles about "No End In Sight" for supply chain disruptions in early September, before China had to start working through power supply constraints, global supply chain workers started warning of a "system collapse," and roughly 500,000 containers sat waiting to be unloaded at Southern California ports — a record number seemingly broken every week. And back to chips, we're told just a few days ago the chip shortage is "worse than we thought."   For now, the NYT wrote that GM dealer inventory is down 40% from June to roughly 129,000 vehicles, and down 84% from the days when dealers would cumulatively keep about 800,000 light vehicles in stock. However, GM just announced it would have almost all of its U.S. facilities back online next week, although some would run at partial capacity.