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GM applies to trademark Buick's Electra name in Canada

At Auto China 2020 in Beijing, Buick revealed an Electra concept with a design language called Potential Energy created by one of GM's Shanghai-based design studios. A press release about the concept said the "all-electric crossover offers a sneak peek at Buick’s vision for a new intelligent electric future." It's possible that the "intelligent electric future" could include the Electra name, as the Rivian Owners Forum discovered Buick applied to trademark that model name in Canada on December 20. Buick isn't new to the name, having put it on a luxury sedan it produced from 1959 to 1990. What better way to resurrect history with electricity using the name Electra and a design language called Potential Energy? As the Rivian forum also noted, Buick snuck a concept car into General Motors' promotional video for the Ultifi software platform that will connect owners' digital lives across vehicles and locations. For less than two seconds at the end of the vid, a seriously chic fastback sedan speeds through a digital landscape, a Buick tri-shield logo set into what looks like an active rear spoiler. We don't see Buick building this car, but we'd love it if Buick did. What we imagine more likely is a more production-possible evolution of the Electra concept shown in Beijing last year that had Ultium batteries powering two electric motors that shared a combined 583 horsepower among both axles. The sprint to 60 miles per hour was said to take 4.3 seconds, range estimated at about 410 miles. The dihedral doors enclosed a buttonless cockpit with a rectangular, retracting steering wheel, huge curved screen, eConnect software, and an AI-powered assistant for feature control. There was also a skateboard tucked into the rear bumper for last-mile travel to the destination or the half-pipe. We expect Buick to launch at least one crossover in 2024, and another in 2025. One of them will likely compete with the Ford Mustang Mach-E and the production version of the Chrysler Airflow concept. Related video:

GM mulling Chevy Cruze hatchback for US, Buick 'Panamera' among other new models

We've spoken at length previously about the fallacy of poor hatchback sales in the US, and with the runaway success of its Chevrolet Cruze sedan, it's somewhat unsurprising to hear that General Motors is rethinking its decision not to sell an overseas five-door variant in North America as it looks to plug a number of holes in its lineup. GM North American President Mark Reuss admitted during a media luncheon this week that not offering the model "... was a pre-bankruptcy planning mistake," says Forbes. With the next-generation model already well-along in development, it's likely that the current Cruze hatch (shown above) won't see US dealers.
Reuss admits not offering the model "was a pre-bankruptcy planning mistake"
In what must have been a far-reaching conversation, Reuss hinted at a number of new products for many GM brands, including "a much more beautiful Panamera" range-topper for Buick (which sounds a bit like the line of reasoning the TriShield brand has been pursuing with its Riviera concepts) and a "Ford Transit Connect-fighter" to supplant the recently announced badge-engineered Chevy City Express from Nissan.

2024 Buick Envista First Drive Review: Budget belle

ANN ARBOR, Mich. — Want an affordable small crossover that looks and feels good, might even impress your passengers, and wonÂ’t make your eyes go cross while configuring one online? BuickÂ’s got a new one for you, and itÂ’s pretty slick. The 2024 Buick Envista starts below $25,000, and in a world of rampant inflation, it actually lives up to what you thought that much money could get you a few years ago. You should be pleasantly surprised with what you get — just donÂ’t ask for all-wheel drive or an engine upgrade. To these eyes, the Envista looks good from all angles. While the refresh of the Buick Encore GX for the 2024 model year was the first production vehicle to use design elements inspired by the Buick Wildcat EV concept, the Envista marks the “first complete expression” of that new design language, as Buick design boss Bob Boniface put it. No, itÂ’s not a two-door coupe like the Wildcat, and it still doesnÂ’t have the WildcatÂ’s electric powertrain, but those looks translate even better to a new vehicle designed from the ground up. It has the pointy nose, the high, wing-like headlights and the new tri-shield Buick logo that also made its way onto the Encore. But the Envista has a swept-back profile, with the roofline giving way to a toned-down example of rear shoulders flaring out over the wheels. The nicely tucked rear end is home to lighting that better matches the units up front. ItÂ’s lower and sleeker than the Encore, putting itself more visually at the car end of the crossover spectrum, while the GX leans more toward SUV. And youÂ’ll get a more carlike drive from the Envista, too. ThereÂ’s only one powertrain: a turbocharged 1.2-liter three-cylinder powering the front wheels. ThereÂ’s no AWD option here, and no four-cylinder. Not even a 1.3-liter upgrade like in the Encore GX. There is a traditional automatic transmission with only six forward gears, and no dreaded CVT in sight. ThereÂ’s very little you could do on the order sheet to change the way the Envista drives — pick a version with the upgraded rear suspension that Buick claims provides a more superior ride (a Watts link for those who care) or change up the wheel size, maybe — but certainly not in terms of what drives the wheels. You get 137 horsepower and 162 pound-feet of torque in the Envista, figures that are awfully low these days, but that we also found perfectly suited to this mission.