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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

1987 Buick Grand National was made to be Kevin Hart's 'Dark Knight'

The Meguiar's booth at the SEMA show isn't the only place comedian and actor Kevin Hart is combining cars and cinema, his "Michael Myers" 1969 Plymouth Road Runner brooding in the car care products pen, while his SpeedKore "Hellraiser" 1970 Dodge Charger also menaces. Hart bought a 1987 Buick GNX last year and put it on Instagram with the caption, "Sundays are perfect for old school drives…. If you know you know." Looks like old G-Bodies are perfect for restomod builds, too, which we all already knew, but this car isn't the GNX that featured on social media. This is the 1987 Buick Grand National, one step below the GNX and half the price at the time. It's nicknamed "Dark Knight" and it's one of the stars of the Magnaflow exhaust booth at SEMA. Going back to work with regular collaborators Dave Salvaggio of Salvaggio Design and Sean Smith, of course there's a lot involved in the overhaul. Still, we appreciate how the team stayed true to the ethos of the Grand National in ways that made the build more complicated than it already was. Take the engine. The original came with a 3.8-liter V6 wearing a single turbocharger to register an official output of 245 horsepower and 355 pound-feet of torque compared to the GNX's 276 hp and 320 lb-ft. Instead of swapping it for a V8, it's been replaced with the 3.6-liter twin-turbo V6 from the Cadillac CT4-V Blackwing. And instead of leaving both turbos on, the engine junkies plumbed a single turbo in a layout recalling the 1987 engine even as it cleans up the original Chutes 'n' Ladders mess of tubes. We didn't get an output rating for the setup. The Cadillac's twin-turbo mill makes 472 hp and 445 lb-ft. in the CT4-V Blackwing. We would bet Dark Knight's engine's pretty close to that with the single large turbo at the prow, plenty of juice for a car weighing 3,545 pounds. Exterior upgrades include a custom front fascia with a carbon fiber hood and splitter. The interior shows the same tasteful restraint, polished design and nicer materials draped over the stock 1980s layout. That shifter controls GM's 8L90 eight-speed automatic instead of the original four-speed auto.  Elsewhere, Salvaggio did the same here as with the Michael Myers Road Runner, creating a custom frame to increase rigidity and get the car closer to the ground on its 19-inch HRE wheels in the Buick's original weave look.

Buick Encore, Chevy Trax reportedly dead after 2022

The Buick Encore will not get an encore, and the Chevrolet Trax is dead in its tracks. Separate unverified reports say the two crossovers, which are essentially identical underneath the sheetmetal, will retire at the end of the 2022 model year without being directly replaced. Citing anonymous sources, enthusiast website GM Authority wrote that production of the Encore and the Trax is scheduled to end in the third quarter of 2022. Both models are manufactured in Bupyeong-gu, South Korea, and General Motors will reportedly use the extra production capacity to build more examples of the Trailblazer, which outsold the Encore and the Trax combined by a significant margin in 2021. General Motors hasn't commented on the report, but we wouldn't be surprised if the end is indeed near for the Encore and the Trax. Buick released the Encore for the 2013 model year, and Chevrolet launched the Trax for 2015, but the model made its debut as the Opel Mokka in 2012. It's at the end of its life cycle, and sales figures reflect this: 20,072 units of the Encore were sold in America in 2021, a drop of 52% compared to 2020, while 42,590 examples of the Trax found a home, a 60% decline. It's further proof that Americans don't like small cars. Viewed in that light, the decision not to replace either crossover makes perfect sense. If the report is accurate, the Encore GX (which is not related to the Encore in any way) will enter the 2023 model year as Buick's entry-level model. The situation is a little more complicated at Chevrolet: The pocket-sized Spark is on its way out in 2022 as well, meaning that the Trailblazer will become the entry point into the range. It's a different story in Europe: Opel, which is now part of the Stellantis group, released the second-generation Mokka in June 2020.