2010 Buick Lacrosse Cxl on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

It looks like Buick is working on a new Regal GS

When Buick revealed its Regal-badged version of the Opel Insignia/Holden Commodore sedan and wagon, it left out one significant model, the GS. The high-performance Regal was missing in action, but these new spy photos seem to indicate one is coming soon. It looks like it will be pretty subtle on the outside. Upon close examination, we can see that each side of the front bumper features a much larger grille than the normal Regal Sportback and TourX. The thick upper borders on the grilles also look like good places for some LED accent or fog lights. These larger grilles appear to be the only significant difference to the front, though. On the sides, there are slightly deeper side skirts than those on a standard Sportback, and the rear bumper looks to be lifted from the TourX, but without the wagon's aluminum cladding. One other indication that this is a high-performance Regal is the car's front braking equipment. We can make out a Cadillac logo on the front brake calipers, which shows that this isn't running standard Regal stoppers. As for what's under the hood, it's tough to say, but we don't think it will use a turbocharged four-cylinder as the previous generation did. Instead, we think it may be using a V6. That's a hard maybe. The base Regal's turbo four makes as much power as the old GS, and although Buick could crank up the boost for more power, it could also make use of the V6 it will offer overseas. In the mechanically identical Commodore, a 308-horsepower V6 will be available along with a 9-speed automatic and the same type of all-wheel-drive system as the Ford Focus RS. This option would make the upcoming GS more powerful than the old one, and the new standard model, plus offer all-wheel drive. We would like to see even more power than 308, since the top-dog previous-generation Insignia OPC had a 325-horsepower V6. Related Video: Featured Gallery Buick Regal GS Spy Shots View 15 Photos Image Credit: Brian Williams Spy Photos Buick Hatchback Luxury Performance Sedan buick regal gs

2020 Buick LaCrosse images leaked on Chinese website

Buick is planning a refreshed version of its LaCrosse full-size sedan for the Chinese market, judging by these photos discovered by the site Auto Verdict on a Chinese government site used to certify upcoming new models. We can only see exterior cosmetic changes, but they bring the LaCrosse more in line with the styling of the new Regal and Enclave models, leading to speculation that it won't be long until the changes show up in the U.S. The front three-quarters photo shows off a redesigned front fascia, with slimmed-down headlights that are now tied to the grille instead of set apart by body-color surround, thanks to some new chrome treatment. There's also a chrome wing on the grille, similar to what's seen on the 2019 Enclave and new Regal. The lower front fascia is also different, with new L-shaped fog lamps. On the rear, there's a new chrome wing connecting and intersecting the taillights and surrounding the badge. There's no word about any interior changes, but they'd likely be minor in keeping with the exterior updates. Buick most recently debuted a 2019 LaCrosse Sport Touring version, while a mild hybrid model arrived for 2018. China, of course, has become Buick's largest market, but the picture is less rosy stateside amid dimming prospects for sedans, as consumers flock to crossovers and SUVs. In the third quarter, U.S. sales of the LaCrosse fell 31.1 percent from the prior-year period. Between January and the end of September, GM had sold 13,409, which was a decline of 14.2 percent. Its full-year 2017 sales totaled 20,161, which was down almost 27 percent from 2016. For perspective, Buick sold more than twice that number — 42,035 — as recently as 2015. The current generation launched in 2017. Related Video: Featured Gallery 2020 Buick LaCrosse China Image Credit: Buick Design/Style Buick Luxury Sedan