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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

2022 Buick Envision mostly costs a little less than in 2021

When Buick gave the world the second-gen Envision for the 2021 model year, the brand also gave Buick shoppers big discounts, cutting $1,700 from the entry-level Preferred trim's price compared to 2021. Buick's done the same on a smaller scale for 2022, albeit this time the brand made it an exchange, not a freebie. Pricing for the 2022 Envision after the $1,195 destination charge, as well as the differences from 2021, is: Preferred FWD: $32,695 ($300 less) Preferred ST FWD: $34,140 ($180 less) Preferred AWD: $36,345 ($1,550) Preferred ST AWD: $37,790 ($1,670) Essence FWD: $36,795 ($400 less) Essence ST FWD: $38,290 ($230 less) Essence AWD: $38,595 ($400 less) Essence ST AWD: $40,090 ($230 less) Avenir FWD: $41,045 ($550 less) Avenir AWD: $42,845 ($550 less) Buick's publicized list of changes for the 2022 Envision are the addition of a new Sapphire Metallic exterior color, and the Sport Touring package now including the "ST" logo embroidered on the front seat headrests and alloy pedals for all trims, plus contrasting red stitching on the Essence ST trim. What Buick left out, as GM Authority reports, is that some previously standard equipment is now optional, explaining the discounts of a few hundred bucks. Buyers need to buy a new $200 Safety Package to get blind spot and rear cross traffic alerts, which used to be standard with the Driver Confidence Plus suite. Powered lumbar for the driver's seat is also a new option that was formerly standard, bundled with different items and costing a different amount depending on trim. The real shocker is the four-figure price leap tacked onto the Preferred all-wheel-drive trims. In 2021, it cost $1,800 to send power to the rear axle. For 2022, it costs $3,650 to get AWD on the Preferred, but the AWD option on Essence and Avenir trims hasn't budged from $1,800. We aren't clear on the reasons for the change. Every Avenir is powered by a 2.0-liter turbocharged four-cylinder with 230 horsepower and 258 pound-feet of torque, shifting through a nine-speed automatic transmission. Related video:

Best cheap SUVs: You don't have to pay a lot to get a lot

Here's a news flash: Everything is a lot more expensive now! And that definitely goes for new SUVs, with prices that keep nudging higher and higher. Actually "nudging" might be too soft of a description for their motion. "Skyrocketing" is probably more accurate.  While higher prices and hefty interest rates have likely knocked a lot of people out of the new car market entirely, there are still quite a few cheap SUV choices. Better still, they're not terrible! Far from it, in fact. While the lowest price SUVs used to be drab, sorry affairs best left to the lots of Avis and Budget, that is definitely not the case today. Not only are there legitimately appealing cheap SUV choices, they offer genuine differences in character, capability and design. It's not just a series of anonymous boxes with different badges. Below you won't just find a simple list of the cheapest SUVs available. We are actually pointing out the best ones. They are listed from least expensive to most expensive, with none exceeding a starting price of $30,000. Most are subcompacts, but a few of our top choices in the compact SUV segment snuck on. Finally, please excuse the crummy photo quality. We sought out representative trim levels of the prices in question rather than just reusing pretty carmaker-provided photos of the most expensive trim levels. This is what the cars will actually look like. Kia Soul Why it stands out: Ample space and abundant features for the money; unique style; strong turbo engine upgrade Could be better: All-wheel drive is not available Starting Price: $21,315 Read our most recent Kia Soul Review The Kia Soul definitely didn't start off as a small SUV, and the term "crossover" is probably better applied to it. Still, what started life as an undefinable funky tall hatchback now finds itself in its third generation with numerous vehicles of similar shape and size that are dubbed "small SUV" or "small crossover." If it walks like a duck and quacks like a duck ... Call it what you will, but the Soul delivers the goods with tons of equipment and space for its price and size, an agreeable driving demeanor, and an even more powerful engine upgrade than the Kona's. We also think it's pretty cool. All of the above helped it win our subcompact SUV comparison test. Now, if there's one area where the Soul does not satisfy a typical SUV requirement, it's the lack of available all-wheel drive.