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Buick's new logo ditches the ring, levels the shields

Buick's logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look at the design that should appear on production cars in the not-too-distant future. Published on Instagram by an account called Buick_Saudi_Arabia, the photo shows what seems to be Buick's new logo on the middle of a steering wheel. The changes made aren't groundbreaking, but they're certainly noticeable. The ring is gone, and the red, white, and blue shields are separated from each other and positioned on the same level. As of writing, the shields are staggered and surrounded by a ring.           View this post on Instagram                       A post shared by Buick Saudi Arabia (@buick_saudi_arabia) One question that comes to mind is: why now? Buick has used its current logo for decades without significantly updating it, so what prompted the company to give the design a makeover? Several factors undoubtedly influenced this decision, but one that's worth shining light on is that the brand is no longer twinned with Germany-based Opel. For many years, some Opel-designed models made their way to the United States with Buick emblems on both ends. No one in Europe has heard of a Buick Regal; folks there know the sedan as the Opel Insignia. And, since the visual differences between these cars were often minor, using a Buick logo whose basic silhouette was similar to Opel's logo simplified the design process. Neatly integrating, say, Chevrolet's bowtie-shaped emblem into the Insignia's grille would have been harder, though more improbable acts of badge-engineering have been committed (the Ford Maverick was once a Nissan). General Motors sold Opel to PSA Peugeot-Citroen in 2017, and both carmakers are now part of Stellantis, so Buick's trans-Atlantic design ties have been cut. Losing the Opel connection gives Buick's design team more leeway to experiment with new ideas, like a revamped logo. Keep in mind that nothing is official yet. Full details and an explanation of what the new logo means should emerge soon. Why the shields? Buick isn't rooted in sword-fighting, so why have shields appeared on its cars for over 60 years? The answer, according to Buick, is relatively vague. What's certain is that the tri-shield logo didn't appear on Buick's early cars.

1987 Buick Regal GNX driven just 54.8 miles heads to auction

The previously unimaginable prices for seemingly anything on any number of wheels continues to lure garage queens into the open. Here we have another Buick GNX headed to auction, this one Mecum's Summer Special in Orlando from July 6-9. Buick only made 547; it feels like half went to owners who never drove them. The last GNX auction we covered, in 2019 on Bring a Trailer, ended up grossing $200,000 for a model with 8.5 miles. This example has been driven much harder than that, praise be to enthusiasts, with 54.8 miles on the odometer. That means the original owner, who kept the coupe until 2017, got more than six times the use out of his GNX than the 2019 owner. Way to go. For those who haven't attended any classes on the Buick Regal GNX, allow us to summarize the subject matter. When Buick greenlit "a Grand National to end all Grand Nationals," out came the one-year-only 1987 GNX. A racier brand back then, it partnered with ASC/McLaren to work up the wheel lip flares, fender vents, 16-by-8-inch BBS rims, more aggressive tires, and the interior treatment. The Grand National trim used a 3.8-liter V6 making 245 horsepower and 355 pound-feet of torque hooked to a four-speed automatic. The GNX benefited from a larger Garrett T-3 turbocharger with a ceramic impeller, a larger intercooler, more aggressive fuel, spark, and waste gate tables, and a dual exhaust system that boosted output to what some say is an underrated 276 hp and 360 lb-ft.  This GNX headed to auction spices up the standard specs with the original order paperwork, window sticker, dealer invoice, ASC documentation, a GNX coffee table book, and a GNX jacket. That jacket could be the denim one or the high school varsity jacket with the cloth front and back and leather(ish) sleeves, which, sadly, didn't include Buick's attacking eagle logo of the time. We'd mention the black and sand gray cloth interior, power driver's seat and mirrors, and Delco Concert Sound stereo, but it's likely that the future owner won't spend much time with them. Likely fated to be a garage or show queen again, the jet black paint, "original parts stickers still affixed on suspension," and "original chalk markings throughout" will be the major points of interest. Mecum doesn't give a pre-sale estimate for this GNX, so we'll be waiting to find out if the 2019 sale price was an anomaly — well, more of an anomaly — or the new benchmark.

Junkyard Gem: 1973 Buick LeSabre Custom Hardtop Sedan

The steps on Alfred Sloan's "Ladder of Success," in which you'd start your career by buying a Chevrolet and then move up through the GM marques as your wealth increased, stayed rigidly fixed from the 1930s into the late 1960s. By the early 1970s, though, "prestige creep" among The General's divisions had set in, with lower-zoot marques leapfrogging their betters with ballooning price tags and snob appeal; a fully-loaded Chevy Caprice could cost more than an Olds 98, a Pontiac Bonneville could out-snoot a Buick LeSabre, and the LeSabre itself came to threaten mighty Cadillac at the top of the GM pyramid. Here's a fully depreciated '73 LeSabre Custom Hardtop Sedan, once the picture of Malaise Era opulence but now brought down to earth in a San Jose self-service car graveyard. The high-rollingest of all LeSabres in 1973 was the Custom (though shoppers for full-sized 1973 Buicks really wishing to rub the noses of their lessers in their success could opt for the even pricier Centurion or Electra 225), and that's what I found among the Achievas and Cateras of this yard's GM section. Wasps now nest in the rust holes caused by rainwater seeping beneath the padded vinyl roof, but this car once told the world, "I've made it!" It went without saying that your big, comfy Detroit luxury sedan had a big, comfy front bench seat; let those frivolous rakehells in their Rivieras have their bucket seats. Believe it or not, a three-on-the-tree column-shift manual transmission was still standard equipment on the lower-level Buick Century in 1973, but all LeSabre buyers enjoyed two-pedal luxury that year. Some junkyard shopper grabbed the massive 455-cubic-inch (7.5-liter) V8 — rated at 225 horsepower, due to Nixon's stricter emissions standards and the switch from gross to net horsepower ratings — before I got here. I'm guessing this car got driven into the ground by the early 2000s (there's a 2001 calendar inside) and then spent the next couple of decades bleaching in the harsh South Bay sun before arriving here. So good, shoppers bought them sight unseen!