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Buick Electra E4 and E4 GS Ultium-based EVs introduced in China

China leads the way with Buick's revival, this month seeing the Trishield brand introduce another Ultium-based EV in two flavors for the Asian market. First comes the Electra E4, the crossover-coupe version of the Electra E5 that emerged from hiding in March. We know the formula — a little lower, a little shorter, a littler wider than the traditional sibling, with a steeper slope in the roof and a much faster backlight. The E4 wears a different front fascia design and touts subtle shifts like a single DRL instead of the dual DRLs on the E5. It goes a bit further with dual spoilers out back, a design trend found on decadent crossovers like the Aston Martin DBX and Genesis GV70 Coupe Concept.  The E4 is touch larger than our Buick Envision, the Chinese Electra about 7 inches longer, an inch wider, and 2.4 inches lower than the Envision, on a wheelbase 4 inches longer. The interiors hew to the design shown in the E5, with a bit more flash added. The same EYEMAX 30-inch, 6K curved screen forms the heart of the Buick Virtual Cockpit. The carmaker says front passengers get 39.9 inches of headroom in the E4, and there is "customer-pleasing headroom and knee space for second-row passengers," everyone bathed in light from the 12.9-square-foot low-radiation panoramic roof. It has 28 bins and cubbies for storage and 15.6 cubic feet of cargo room.  Underneath the skin, the entry-level powertrain has a 65-kWh lithium iron phosphate (LFP) battery powering a motor on the front axle making 241 horsepower and 243 pound-feet of torque. Based on China's test cycle, range is estimated at up to 329 miles. For now, the Electra E4 is only available with front-wheel drive.   Then there's the E4 GS, the first EV to merit Buick's Gran Sport designation. It's distinguished from the regular E4 with tweaks like a black diamond grille, black mirror caps, Night Bronze accents outside and in, 20-inch wheels hiding six-piston Brembo brakes on the front rotors, and illuminated sills. The GS starts with the same FWD drivetrain as the plain E4, but adds an AWD trim as well that's powered by a larger 79.7-kWh battery and makes 283 hp and 343 lb-ft. The front-driver can hit 62 miles per hour in 7.6 seconds. The AWD model cuts that sprint time to 6.2 seconds and increases range to an estimated 385 miles. Top speed for both drivetrains is 112 miles per hour.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Repo man pays off elderly couple's car just in time for Thanksgiving

Repo men get bad raps for a good reason; no one likes having their car taken away. At least one guy in the repossession game proved folks in his profession aren't all bad when he helped an elderly couple hold on to their wheels right before Thanksgiving. According to the Belleville News-Democrat, unexpected bills and the rising cost of prescription medications pushed Stanford and Patty Kipping's fixed income to the breaking point. Unable to keep up with the $95 dollar a month payment on their 1998 Buick, they fell into arrears and the bank sent a repo man out to their home in Red Bud, Illinois to reclaim the car. Jim Ford, co-owner of Illini Recovery Inc., hooked up the old Buick and dragged it away, but later that night his conscience caught up with him. "When I got home that night, I said to myself, 'They are a real nice elderly couple. I gotta do something. I can't just take their car,'" Ford told the News-Democrat. Ford did do something, something surprisingly humane. He set up a GoFundMe and, within just a few short hours, he raised more than $3,500 dollars. This was enough money to pay off the Kipping's loan with a little left over for some maintenance. Ford and a friend then hooked the car back up and towed it back to the Kipping's home. Ford presented the couple with their trusty Buick, and threw in a thousand dollars in an envelope and a frozen turkey for Thanksgiving. "It was a miracle come true," Patty told the paper. "We didn't know what we were going to do." "I got up this morning and I looked up at the sun and I said, 'I hope we get our car back,'" added Stanford. "It's just unbelievable."Related Video: News Source: Belleville News-Democrat Auto News Weird Car News Buick repossession repo man