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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Repo man pays off elderly couple's car just in time for Thanksgiving

Repo men get bad raps for a good reason; no one likes having their car taken away. At least one guy in the repossession game proved folks in his profession aren't all bad when he helped an elderly couple hold on to their wheels right before Thanksgiving. According to the Belleville News-Democrat, unexpected bills and the rising cost of prescription medications pushed Stanford and Patty Kipping's fixed income to the breaking point. Unable to keep up with the $95 dollar a month payment on their 1998 Buick, they fell into arrears and the bank sent a repo man out to their home in Red Bud, Illinois to reclaim the car. Jim Ford, co-owner of Illini Recovery Inc., hooked up the old Buick and dragged it away, but later that night his conscience caught up with him. "When I got home that night, I said to myself, 'They are a real nice elderly couple. I gotta do something. I can't just take their car,'" Ford told the News-Democrat. Ford did do something, something surprisingly humane. He set up a GoFundMe and, within just a few short hours, he raised more than $3,500 dollars. This was enough money to pay off the Kipping's loan with a little left over for some maintenance. Ford and a friend then hooked the car back up and towed it back to the Kipping's home. Ford presented the couple with their trusty Buick, and threw in a thousand dollars in an envelope and a frozen turkey for Thanksgiving. "It was a miracle come true," Patty told the paper. "We didn't know what we were going to do." "I got up this morning and I looked up at the sun and I said, 'I hope we get our car back,'" added Stanford. "It's just unbelievable."Related Video: News Source: Belleville News-Democrat Auto News Weird Car News Buick repossession repo man

No, Cadillac is not killing its flagship CT6 sedan

Mark Twain never actually said that reports of his death had been greatly exaggerated. But if the Cadillac CT6 could talk, those are the exact words it would use. Speaking to Jalopnik, Cadillac chief Johan de Nysschen confirmed, emphatically, "There is absolutely no plan, at all, to cancel the CT6." In fact, says de Nysschen, the CT6 will soon be the beneficiary of significant investment. "The [CT6] forms a very important part of our product strategy going forward for the brand. The car also has a very major contribution to make to the shaping of brand perceptions, and the transformational process that Cadillac is undergoing." For instance, expect the CT6 to spearhead General Motors' most advanced forays into self-driving automobile technology. Interestingly, though, the Cadillac ATS and CTS sedans probably won't live past their current generations as the automaker 're-balances its sedan portfolio.' Replacement models are "in development" right now, says de Nysschen, which will "much more clearly separate the market position, both in terms of target customer demographics, in terms of market segments and in terms of price points between these three sedan lineups." So, that's confirmation that the Cadillac CT6 is going to stick around for a while. But what of other models cited by Reuters to potentially be killed, like the Buick LaCrosse and Chevy Impala and Volt? Read our take on that here, but suffice it to say that we don't think they're in danger, either. Related Video: News Source: JalopnikImage Credit: VCG via Getty Plants/Manufacturing Buick Cadillac Chevrolet Electric Hybrid Luxury Sedan confirmed cadillac ct6