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Buick's new logo ditches the ring, levels the shields

Buick's logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look at the design that should appear on production cars in the not-too-distant future. Published on Instagram by an account called Buick_Saudi_Arabia, the photo shows what seems to be Buick's new logo on the middle of a steering wheel. The changes made aren't groundbreaking, but they're certainly noticeable. The ring is gone, and the red, white, and blue shields are separated from each other and positioned on the same level. As of writing, the shields are staggered and surrounded by a ring.           View this post on Instagram                       A post shared by Buick Saudi Arabia (@buick_saudi_arabia) One question that comes to mind is: why now? Buick has used its current logo for decades without significantly updating it, so what prompted the company to give the design a makeover? Several factors undoubtedly influenced this decision, but one that's worth shining light on is that the brand is no longer twinned with Germany-based Opel. For many years, some Opel-designed models made their way to the United States with Buick emblems on both ends. No one in Europe has heard of a Buick Regal; folks there know the sedan as the Opel Insignia. And, since the visual differences between these cars were often minor, using a Buick logo whose basic silhouette was similar to Opel's logo simplified the design process. Neatly integrating, say, Chevrolet's bowtie-shaped emblem into the Insignia's grille would have been harder, though more improbable acts of badge-engineering have been committed (the Ford Maverick was once a Nissan). General Motors sold Opel to PSA Peugeot-Citroen in 2017, and both carmakers are now part of Stellantis, so Buick's trans-Atlantic design ties have been cut. Losing the Opel connection gives Buick's design team more leeway to experiment with new ideas, like a revamped logo. Keep in mind that nothing is official yet. Full details and an explanation of what the new logo means should emerge soon. Why the shields? Buick isn't rooted in sword-fighting, so why have shields appeared on its cars for over 60 years? The answer, according to Buick, is relatively vague. What's certain is that the tri-shield logo didn't appear on Buick's early cars.

Repo man pays off elderly couple's car just in time for Thanksgiving

Repo men get bad raps for a good reason; no one likes having their car taken away. At least one guy in the repossession game proved folks in his profession aren't all bad when he helped an elderly couple hold on to their wheels right before Thanksgiving. According to the Belleville News-Democrat, unexpected bills and the rising cost of prescription medications pushed Stanford and Patty Kipping's fixed income to the breaking point. Unable to keep up with the $95 dollar a month payment on their 1998 Buick, they fell into arrears and the bank sent a repo man out to their home in Red Bud, Illinois to reclaim the car. Jim Ford, co-owner of Illini Recovery Inc., hooked up the old Buick and dragged it away, but later that night his conscience caught up with him. "When I got home that night, I said to myself, 'They are a real nice elderly couple. I gotta do something. I can't just take their car,'" Ford told the News-Democrat. Ford did do something, something surprisingly humane. He set up a GoFundMe and, within just a few short hours, he raised more than $3,500 dollars. This was enough money to pay off the Kipping's loan with a little left over for some maintenance. Ford and a friend then hooked the car back up and towed it back to the Kipping's home. Ford presented the couple with their trusty Buick, and threw in a thousand dollars in an envelope and a frozen turkey for Thanksgiving. "It was a miracle come true," Patty told the paper. "We didn't know what we were going to do." "I got up this morning and I looked up at the sun and I said, 'I hope we get our car back,'" added Stanford. "It's just unbelievable."Related Video: News Source: Belleville News-Democrat Auto News Weird Car News Buick repossession repo man

GM cutting Chevy Sonic, Buick Verano production [UPDATE]

UPDATE: A previous version of this story indicated that Orion Assembly would be idled for seven weeks, from February 16 through April 6. This was incorrect. The factory will instead only be idled for the weeks of February 16 and April 6. The story has been edited to reflect this. General Motors has announced that the factory responsible for the Buick Verano and Chevrolet Sonic will be idled for the weeks of February 16 and April 6, with blame being placed on excess supply. The Orion Assembly plant, about 45 minutes north of GM's Renaissance Center headquarters, employs about 1,800 people, but they'll be given a pair of furloughs as inventories of the sub-compact Sonic and premium compact Verano reach 127 days and 84 days, respectively. That works out to 26,600 Chevys and 9,800 Buicks waiting for buyers. According to Automotive News, the compact Chevy sales bested the industry average in 2014, jumping up nine percent versus the the overall segment's eight-percent gain, while the Buick sedan's sales were down four percent. When asked about the shutdown, a GM spokesman told AN that it will "build to market demand," while also pointing out that the company did not comment on production plans. News Source: Automotive News - sub. req.Image Credit: Bill Pugliano / Getty Images Plants/Manufacturing Buick Chevrolet GM buick encore orion assembly