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Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.

2022 Buick Enclave Avenir Interior Review: What’s in an Avenir?

The second-generation Buick Enclave launched for the 2018 model year, and was updated for 2022. The Avenir is the highest and most expensive trim of the 2022 Buick Enclave. At $56,295 (including the $1,195 destination charge), it is $12,300 more than the base Essence trim, and $5,300 more than the Premium trim. Adding all-wheel drive increases that price to $58,495. While still not our favorite three-row luxury pick, we can’t help but appreciate the design, comfort and space of the 2022 Buick Enclave Avenir. Regardless of trim level, the Enclave comes standard with front-wheel drive, offering all-wheel drive as an option. Each Enclave has a 3.6-liter V6 paired with a nine-speed automatic transmission. Despite the AvenirÂ’s 4,469-pound curb weight, which outdoes those of the Premium and Essence trims by 71 and 110 pounds, respectively, it shares the same fuel economy ratings: 21-miles-per-gallon combined (18 city, 26 highway) for FWD, and 20 combined (17 city, 25 highway) for AWD. So, what does the Avenir include? There are a few features standard on the Avenir that are also standard on the Premium trim. These include a Bose 10-speaker premium audio system, head-up display, navigation, surround-view parking camera, rear camera washer, rear pedestrian alert, four-way power lumbar adjustments for the driver and front passenger, ventilated front seats, power steering column, driver memory settings , heated second-row outboard seats, power 60/40 split-folding third row, an 8-inch digital display between the gauges and power-folding side-mirrors with auto-dimming driverÂ’s side. Some features come standard on Avenir that are options on other trims. Inside, the Avenir gets a standard power sunroof with fixed rear skylight. Adaptive cruise control comes standard, as does enhanced automatic emergency braking. It also has a 120-volt outlet on the rear of the center console. But the Avenir has some exclusive features that make it stand out from the rest. It has nicer trim and quilted leather upholstery that help make it feel considerably more upscale than the rest of the lineup. The Avenir is the only trim with rain-sensing windshield wipers, and embroidery for the first-row floor mats (an indispensable feature, we know). It gets standard 20-inch aluminum wheels with Avenir Pearl Nickel finish. Twenty-inch wheels are available as an option on the other trims, but those are limited to polished aluminum or chrome finishes. It also has its own unique mesh grille.

2019 Buick Regal to get Avenir luxury treatment

Buick will make the 2019 Regal sedan available in its top-tier Avenir trim, the fourth Buick model to carry the sub-brand name after the Enclave, LaCrosse and the GL8 in China. Buick says the Avenir line is selling faster than other trim levels on both the Enclave and the LaCrosse, and that half of all Regal Sportback buyers are opting for the top trim level, reflecting buyers' demand for more premium midsize cars. "Avenir sales have exceeded our expectations," Phil Brook, vice president of Buick and GMC Marketing, said in a statement. "Buick customers value the exclusive styling, premium features and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal." So what's the Regal Avenir all about? Well, Buick will debut its first cloud-connected infotainment system, bringing embedded apps and enabling owners to set up their own profiles and user preferences for use in things like available navigation and voice-recognition, and carry over that profile to other compatible vehicles. The Avenir will come standard with safety and driver-assist technologies such as rear park assist, rear cross traffic alert, lane-change alert with side blind zone alert, LED headlights with auto leveling, cornering lamps and driver-side auto-dimming mirrors. Advanced adaptive cruise control and other active safety technologies are also available. Inside, there's a "Whisper Beige" theme with ebony accents, diamond quilt-stitched front seats, embroidered first-row headrests and sill plates carrying the Avenir script. An ebony theme is also available. The exterior gets a more dramatic look, with the Avenir 3-D mesh upper grille, script badging on the front doors and 19-inch Pearl Nickel wheels. Under the hood is the Regal's standard 250-horsepower 2.0-liter four-cylinder making 260 pound-feet of torque and mated to a nine-speed automatic. Avenir was the name of a four-door concept Buick unveiled as a surprise in 2015 in Detroit. The next year the company announced it would use the name as a top-tier trim level starting with 2018 Buicks. Pricing for the 2019 Buick Regal Avenir will be announced when it arrives at dealers. Related Video: