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Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

We want this Buick Regal wagon rumor to be true

The car we know in the US as the Buick Regal is sold as a Vauxhall/ Opel Insignia in Europe, where it's offered in four-door sedan, five-door liftback, and wagon body styles. Call it a case of wanting what we can't have, but we like the last two body styles a lot. Based on a report from a Buick/ GMC dealer meeting in Austin, one of them could be coming to the US soon. According to a poster identified as 97GreenRS on the forums at GM Inside News, GM showed dealers the 2018 Buick Enclave, Regal, and Regal GS, as well as the 2018 GMC Terrain, and then confirmed it would offer the Regal wagon here in the US. While that wouldn't normally be all that much to go on, we know Buick has been toying with the idea of a wagon for some time. A Regal-badged wagon was spotted way back in 2011. More recently, we reported on a trademark filing for "Tourx" and "Regal Tourx," which suggest a long roof (Tour) and all-wheel drive (x). If the Regal wagon arrives alongside the base sedan and GS as a 2018 model, we'd expect a debut within the next 15 or so months. That would place it right at the beginning of the 2017 auto show season, which starts next September in Frankfurt, Germany. With that in mind, it seems possible the new Regal would debut first as an Opel Insignia before appearing at a US show like Los Angeles or Detroit, although there's a lot of speculation going on there. We just want to see "Buick" and "wagon" in the same sentence again. Related Video:

Alfa Romeo Giulia Quadrifoglio and Nissan 370Z 50th Anniversary | Autoblog Podcast #600

In this, the 600th episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Associate Editor Joel Stocksdale. They've been driving the Nissan 370Z 50th Anniversary edition, Alfa Romeo Quadrifoglio and Buick Enclave, and they're pretty excited about at least two of them. Then they talk about the Subaru Forester in their long-term garage. Finally, they spend a listener's money on a used car. Autoblog Podcast #600 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2020 Nissan 370Z 50th Anniversary 2019 Alfa Romeo Giulia Quadrifoglio 2020 Buick Enclave Long-term Subaru Forester Update Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: