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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Weekly Recap: Ford GT inspires guitar, foosball table, sailboat

Ford design vice president Moray Callum had just wrapped up a briefing on the interior of the Ford GT last month, but something seemed out of place. He grinned and pointed behind him, "You might be wondering why I have a boat behind me," he said mischievously. It was there because Ford set its designers on a mission to stretch and showcase their talents: design non-automotive objects inspired by the interior of the GT supercar. Callum received quite a response, too. His team produced a guitar, a foosball table (yeah bro!), a racing sailboat, a Wi-Fi speaker and some furniture. As the veteran design chief explained, "It's a really great exercise both to highlight our designers' talents, but also to really see how our design philosophy can work and how you can use it and get a common response back from a worldwide design team." Guitar View 25 Photos The objects have been on display this week at the Salone del Mobile furniture and fashion design fair in Milan, Italy, where Ford has had a presence for three years. There's also a light exhibition that apparently was inspired by the GT, as well. While this might seem a little far-fetched for the automaker, Ford said exhibitions like the Salone del Mobile give its designers another way to be creative and ultimately produce striking interior style. Ford wants this to be a differentiator, as research shows consumers are placing emphasis on the layout and features inside when they're making a decision about buying a new car. It's a little light hearted – but it's also potentially big business. Other News & Notes Cadillac CT6 platform could be used for Buick General Motors product chief Mark Reuss said the Cadillac CT6 platform could be used for a large Buick, though "not yet," Automotive News reported. The underpinnings can accommodate rear-wheel or all-wheel drive and would give Buick the large flagship it lacks. The report jibes with comments Reuss made at a roundtable with Autoblog and other reporters at the New York Auto Show. When asked if Buick had space for a large car on the CT6 chassis, he replied, "Yeah, I think it does. Yeah, I think we do." Buick has revamped its lineup in recent years with attractive crossovers and small and midsize sedans, but hasn't added the proverbial flagship that's yearned for by enthusiasts. Buick surprised industry observers with the stylish Avenir concept at the Detroit Auto Show earlier this year that raised the possibility of a halo sedan.

2017 Buick LaCrosse an evolution of sharp Avenir concept

After years as a bloated, uninspiring, but comfortable near-premium sedan, Buick has taken the wraps off a leaner, lither, far more stylish LaCrosse. The third-generation model has just made its debut at the 2015 Los Angeles Motor Show. While there's a lot to talk about, let's first address the new, Avenir-inspired sheetmetal. The fascia is basically the concept car smoothed over into production form, featuring the same winged trishield. In place of the chrome-trimmed waterfall, the LaCrosse gets a blacked-out, recessed grille with a chrome surround. It looks good in photos but it's better in person, adding a real sense of complexity and depth to the front end. The headlights and lower fascia, meanwhile, adhere closely to the concept. The same cannot be said of the LaCrosse's tail. While the taillight lighting pattern is similar, the overall shape of the lighting element is radically different, refining the design featured on the back of the Regal. Also gone, sadly, is the Avenir's boattail rear deck. Instead, the LaCrosse gets a small rear deck that curves up into a pleasant duckbill spoiler. The rest of the tail is pleasantly restrained. Perhaps the weakest point is the profile, where Buick has instituted a "split-spear" design, featuring a strong shoulder line above the rear wheel well, which sits below an even stronger character line that curves down and towards the front of the car. It strikes us as just a little too much, like the Impala. Underneath that sheetmetal, Buick has managed to trim nearly 300 pounds of body fat, nearly half of which came from the vehicle's actual structure. That 300 lbs, according to Buick's engineers, is equivalent to a Kenmore side-by-side refrigerator, in case you needed a helpful comparison. Despite the weight savings, Buick has upped the torsional rigidity for this new model by 15 percent. The LaCrosse's cabin features a strong, cockpit-like design, with a high, floating-bridge center console. This is possible due to Buick's adaption of the Electronic Precision Shift system, introduced earlier this month on the new Cadillac XT5. Despite the new-fangled console design, Buick's retained the wraparound cabin style introduced on the second-gen model. Based on a quick crawl around the interior, space is great in front, although ingress in back is somewhat difficult due to the roofline. You're probably wondering why we haven't said anything about the mechanicals just yet.