Buick 2008 Enclave Cxl Silver 19" Rims, 3rd Row Xenon Hl Leather on 2040-cars

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Buick applies the GS treatment to an electric Electra

A sporty Buick in the 21st century? A contradiction, some might think. But the product planners at Buick — usually the most conservative brand in General MotorsÂ’ stable — apparently think otherwise. Earlier this month, GM filed an application with the United States Patent office for the Electra GS nameplate, pairing the “Gran Sport” badge with a name that dates back to the first Electra model that debuted more than six decades ago. GM showed an Electra EV concept in 2020 in China and a sleek Buick Electra-X concept SUV this summer. As part of its plans to go to a fully electric lineup by 2030, Buick announced in June that an electric Electra — nice fit, no? — would be shown later this year and released in 2024. The addition of the prestigious Gran Sport badge refers back to the Buick muscle cars of the mid-Sixties, including the Skylark GS and the Riviera GS. It since has been applied to other Buicks, including the Regal GS. The brand has also indicated that it will launch at least two electric SUVs next year, but that plan might not entice some dealers to continue to sell and service Buicks: GM last month said it would offer dealerships in the United States buyouts if they balked at investing in the considerable upgrades required to service EVs. “Not everyone necessarily wants to make that journey, depending on where theyÂ’re located or the level of expenditure that the transition will demand,” Buick Global Vice President Duncan Aldred told the Wall Street Journal. “So if they want to exit the Buick franchise, then we will give them monetary assistance to do so.”       

Buick will cease using ‘Buick’ badge on vehicles from 2019

GM Authority recognized that the recently unveiled 2019 Buick Envision is missing something: a " Buick" badge on the left side of the tailgate. Every other vehicle the carmaker sells features that script, but not the new mid-sized crossover. When the site asked about the omission, "representatives recently told GM Authority that Buick will stop using the brand badge on the rear of its vehicles, starting with the 2019 model year." The only identifiers that will remain are the three-color Tri Shield logo and the model nameplate, i.e., "Envision" or " Regal." It's a bold game for a mass-market major automaker, though Audi, Hyundai and Volkswagen follow the same trend. Even Bugatti, Rolls-Royce, Bentley, and Aston Martin affix their brand names to their vehicles within company icons or on brake calipers, albeit in small fonts. The coming Continental will wear the word "Bentley" across its trunk, silverware the present Continental does without. Porsche allows customers to delete model designations, but it must be requested. At the other end of the spectrum, the Ford Mustang Bullitt wears zero badges, but the Bullitt is a special edition of a well known model that otherwise advertises its provenance everywhere. Buick plays in hard-fought segments where mass appeal overrules instantly-identifiable design daring. Those kinds of carmakers usually want to take every opportunity to advertise every sale. Remember the last Buick to go without a make badge? The terrifically handsome Buick Avista concept that wore only two Tri Shield logos and its model name on the decklid. Perhaps that gave Buick some ideas. If the carmaker plans to start putting out cars like the Avista, then this move makes perfect sense. Update: A commenter pointed out that Hyundai vehicles don't have "Hyundai" badges, only the "Flying H." We've thought of some other brands/models, too. So Buick has mass-market company. Related Video:

Bob Seger's Detroit Made music video is an homage to the Motor City

At this point, Bob Seger feels like the living embodiment of old-school rock 'n' roll. The Michigan native has been strumming out classic records like Night Moves for decades, and he just released a new single called Detroit Made. It sounds like a future staple of just about every classic car show within the next few years, and the video is dedicated to the Motor City, past and future.
Detroit Made is all about cruising in the city in a classic Buick Electra 225, perhaps better known as a "deuce and a quarter." It's straight-down-the-middle rock and could just as easily be from a decades-old Seger album as something new.
The video for the new single mixes shots of American classics cruising along Woodward Avenue with a contemporary look at the city. Sure, there are the well-known dilapidated buildings falling into rubble, but the people there aren't just letting the city die. Other parts show the attempts to clean things up and rebuild. Check out the video if you need a few minutes of old school rockin' in your life.