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Buick's new logo ditches the ring, levels the shields

Buick's logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look at the design that should appear on production cars in the not-too-distant future. Published on Instagram by an account called Buick_Saudi_Arabia, the photo shows what seems to be Buick's new logo on the middle of a steering wheel. The changes made aren't groundbreaking, but they're certainly noticeable. The ring is gone, and the red, white, and blue shields are separated from each other and positioned on the same level. As of writing, the shields are staggered and surrounded by a ring.           View this post on Instagram                       A post shared by Buick Saudi Arabia (@buick_saudi_arabia) One question that comes to mind is: why now? Buick has used its current logo for decades without significantly updating it, so what prompted the company to give the design a makeover? Several factors undoubtedly influenced this decision, but one that's worth shining light on is that the brand is no longer twinned with Germany-based Opel. For many years, some Opel-designed models made their way to the United States with Buick emblems on both ends. No one in Europe has heard of a Buick Regal; folks there know the sedan as the Opel Insignia. And, since the visual differences between these cars were often minor, using a Buick logo whose basic silhouette was similar to Opel's logo simplified the design process. Neatly integrating, say, Chevrolet's bowtie-shaped emblem into the Insignia's grille would have been harder, though more improbable acts of badge-engineering have been committed (the Ford Maverick was once a Nissan). General Motors sold Opel to PSA Peugeot-Citroen in 2017, and both carmakers are now part of Stellantis, so Buick's trans-Atlantic design ties have been cut. Losing the Opel connection gives Buick's design team more leeway to experiment with new ideas, like a revamped logo. Keep in mind that nothing is official yet. Full details and an explanation of what the new logo means should emerge soon. Why the shields? Buick isn't rooted in sword-fighting, so why have shields appeared on its cars for over 60 years? The answer, according to Buick, is relatively vague. What's certain is that the tri-shield logo didn't appear on Buick's early cars.

Texas sues GM, saying it tricked customers into sharing driving data sold to insurers

Texas filed a lawsuit Tuesday against GM over years of alleged abuse of customers' data and trust. New car owners were presented with a "confusing and highly misleading" process that was implied to be for their safety, but "was no more than a deceptively designed sales flow" that surrendered their data for GM to sell. The suit contends that at no point was selling driving data ever even suggested as a possibility, putting GM in violation of the state's consumer protection laws. Texas Attorney General Ken Paxton is seeking a jury trial and at least $10,000 per offense (every GM car sold in the state since 2015) and a hefty add-on of $250,000 in cases where the victim was over 65. Texas seems to be flying high after a recent $1.4 billion settlement from Meta over other privacy concerns. This may well be a way to solve any pending budgetary issues in the Lone Star State.

Buick announces Ultium-based EV for the Chinese market

Buick will expand its presence in the EV segment by launching a five-seater crossover on the Chinese market before the end of 2022. The model will use the Ultium technology developed by parent company General Motors, and it will be closely followed by another electric car. Official details about the model remain few and far between; we don't even know what it will be called yet. The company published an image that shows an electric platform topped by the outline of a crossover, and it clarified power will come from a battery pack with cells "tailored for China." The battery-powered Buick will also be available with the Super Cruise technology found in other General Motors models. The outline shares more than a passing resemblance with the heavily-camouflaged test mule that our spies spotted testing earlier in 2022, but it's difficult to tell whether we're looking at the same car. Trademark filings suggest Buick has several electric cars in the pipeline. While the crossover won't be the first electric Buick — the Velite 6 MAV went on sale in China in 2019 — executives have high hopes for it. To that end, the company will open up to 58 Buick EV City showrooms and over 600 Buick NEV Zones across China. It's also working with "mainstream third-party charging operators" to make over 400,000 charging points available throughout China by the end of 2023. Buick will release additional details about its upcoming electric model before the end of 2022, and deliveries are scheduled to start in the first half of 2023 on the Chinese market. As of writing, it's too early to tell whether the EV will join the Envista on its trip across the Pacific or stay in China. Looking ahead, the brand announced plans to release a second electric car built around Ultium technology before the end of 2023.