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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Buick shows US dealers 2016 Cascada convertible

The affordable four-seat convertible has become a largely forgotten genre in the States, especially with the death of the Chrysler 200 Convertible. Of course, there are still premium options from Audi, BMW and Mercedes-Benz - not to mention more overtly performance-oriented droptop pony cars from Chevrolet and Ford - but if you want an affordable cruiser, you're kind of out of luck. That may be about to change, however, with renewed rumors of the Opel Cascada (pictured above) making it across the Atlantic wearing a Buick badge.
According to GM Inside News, Buick showed off the Cascada to US dealers last week, with renewed word that the company plans to bring it over from Europe for the 2016 model year. The US version will reportedly be practically identical to its German cousin in terms of styling, but the powertrain underneath is less certain. According to GMI, it may use the 1.6-liter turbocharged four-cylinder that is available in Europe with either 168 horsepower or 197 hp.
The Cascada rides on GM's Delta II platform, which also underpins the Verano, and the latest rumor certainly provides even more evidence that the convertible is probably on the way. Speculation about the droptop started when GM CEO Dan Akerson said last year that the car was on his wish list to bring over. Then, the US trademark on the name was reserved earlier this year, and the release was speculated for sometime in early 2016.

Buick Envision Plus is a seven-seater tweener developed for China

Buick has filled the gap separating the Envision and the Enclave with a new crossover named Envision Plus. Launched at the Shanghai auto show, the three-row people-mover is scheduled to go on sale in China later in 2021. The plus-sized Envision stretches 190.7 inches long, 74.1 inches wide, and 66.7 inches tall, figures that make it around eight inches longer and two inches taller than the regular Envision. It's also a full 14 inches shorter, four inches narrower, and three inches lower than the Enclave, which is the biggest crossover in the Buick range. Designers didn't settle for stretching the Envision's wheelbase. They gave the Plus a more upright front end characterized by a taller grille, a flatter and longer roofline, and a redesigned rear end accented by a strip of bright trim that connects the lights. Only photos of the upscale Avenir trim (shown above) have been published so far. Images of the cabin are not available yet. We expect the Plus offers an interior close to the standard Envision's — from the driver's point of view, at least. The biggest difference is that the longer Envision lives up to its name by letting motorists take more gear or kids along for the ride thanks to a more spacious trunk and third-row seats. Power for the Envision Plus comes from a turbocharged, 2.0-liter EcoTec four-cylinder engine fitted with 48-volt mild-hybrid technology. Bolted to a nine-speed automatic transmission, the turbo-four is the same basic engine found in the American-spec Envision, where it develops 228 horsepower and 258 pound-feet of torque, but figures for the Plus weren't released. Front- and all-wheel-drive models will presumably be available. Buick will release pricing information closer to the model's on-sale date. As of writing, the Envision Plus has only been announced for China, where it will be built, but unverified reports claim it will arrive in American showrooms before the end of 2021. We've reached out to the company, and we'll update this story if we learn more. 2021 Buick Verano Pro GS View 5 Photos What else did Buick show in Shanghai? Buick no longer sells sedans in America, but it remains present in that segment on the Chinese market. In addition to the Envision Plus, it unveiled a model named Verano Pro developed specifically for China, built locally, and aimed at relatively young buyers. At launch, motorists will be asked to choose between the regular sedan and a sportier-looking variant that wears the storied GS emblem.