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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick luxury sedan design sketch would make a great flagship

Over the Thanksgiving holiday General Motors posted a sketch of a futuristic Buick sedan to social media. In fact, the sleek wedge is just the latest in a series of illustrations that seem to point the way to a luxury EV coming in 2024 (for model year 2025). That's when Buick has promised its first fully-electric vehicle, with the promise that the entire lineup will be gasoline free.           View this post on Instagram                       A post shared by GM Design (@generalmotorsdesign) The sketch shows a low, long sedan that seems to be inspired (or perhaps served as the inspiration for) the Buick Wildcat concept revealed in June. However, there are significant differences as well. The sketch shows a profile that's more cab backward than the Wildcat's, with a gently sloping roofline that's more Audi A7 than the physical car's aggressive Nissan GT-R-like top.  The front end is less busy than the Wildcat's as well, with the chrome better integrated into the fascia and headlights. Similar brightwork appears on the rocker panels and on the fenders behind the wheel arches, cues the Wildcat concept lacks. Buick's updated logo sits at the end of a sporty BMW-esque trough on the hood. Of course, the exaggerated wheels have such little clearance they wouldn't really be able move or turn, much less survive a pothole, but we can forgive that artistic liberty. Other recent sketches shown on the GM Design account on Instagram show a more refined version of the same sedan, but without the Wildcat's Honda CR-V-esque taillights. Another super-luxurious coupe with hints of Syd Mead looks just as beautiful but is unbranded and may work better as a Cadillac. The Buick brand feels a bit redundant these days, but stunning designs like these could help differentiate the brand. The General has plenty of trucks and SUVs already. If it's going to foist crossover after crossover at us, maybe the Buick division could stand out as the sedan-and-coupe-only brand. Related video:

Junkyard Gem: 1973 Buick LeSabre Custom Hardtop Sedan

The steps on Alfred Sloan's "Ladder of Success," in which you'd start your career by buying a Chevrolet and then move up through the GM marques as your wealth increased, stayed rigidly fixed from the 1930s into the late 1960s. By the early 1970s, though, "prestige creep" among The General's divisions had set in, with lower-zoot marques leapfrogging their betters with ballooning price tags and snob appeal; a fully-loaded Chevy Caprice could cost more than an Olds 98, a Pontiac Bonneville could out-snoot a Buick LeSabre, and the LeSabre itself came to threaten mighty Cadillac at the top of the GM pyramid. Here's a fully depreciated '73 LeSabre Custom Hardtop Sedan, once the picture of Malaise Era opulence but now brought down to earth in a San Jose self-service car graveyard. The high-rollingest of all LeSabres in 1973 was the Custom (though shoppers for full-sized 1973 Buicks really wishing to rub the noses of their lessers in their success could opt for the even pricier Centurion or Electra 225), and that's what I found among the Achievas and Cateras of this yard's GM section. Wasps now nest in the rust holes caused by rainwater seeping beneath the padded vinyl roof, but this car once told the world, "I've made it!" It went without saying that your big, comfy Detroit luxury sedan had a big, comfy front bench seat; let those frivolous rakehells in their Rivieras have their bucket seats. Believe it or not, a three-on-the-tree column-shift manual transmission was still standard equipment on the lower-level Buick Century in 1973, but all LeSabre buyers enjoyed two-pedal luxury that year. Some junkyard shopper grabbed the massive 455-cubic-inch (7.5-liter) V8 — rated at 225 horsepower, due to Nixon's stricter emissions standards and the switch from gross to net horsepower ratings — before I got here. I'm guessing this car got driven into the ground by the early 2000s (there's a 2001 calendar inside) and then spent the next couple of decades bleaching in the harsh South Bay sun before arriving here. So good, shoppers bought them sight unseen!