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China's Buick Envista crossover is coming to the United States

Confirming an earlier rumor, Buick has announced that the Envista crossover it unveiled in China earlier in 2022 will travel across the Pacific and land in American showrooms. The fastback-like soft-roader's main mission will be to lure younger buyers into the firm's showrooms. "[The Buick Envista is] already in production in China, off the design of the Buick Wildcat. Getting ready for the United States here as well; just a beautiful addition to the Buick line-up," said General Motors president Mark Reuss during a conference call in November 2022. His announcement asks more questions than it answers. We don't know when the Envista will make its American debut, whether it will be imported from China or built elsewhere, or precisely where it will slot in the Buick range. Enthusiast website GM Authority speculates that we could see the model in time for the 2024 model year and that the lineup will include an upmarket trim level with the Avenir designation. Technical details will be released closer to the Envista's on-sale date. For context, the version sold in China carries a base price of RMB 150,000, which represents about $21,000 at the current conversion rate, and ships with a turbocharged, 1.5-liter four-cylinder engine rated at 181 horsepower and bolted to a continuously variable transmission (CVT). It's available with a pair of 10.25-inch displays (one for the instrument cluster and one for the infotainment system), a surround-sound system, and a sporty-looking appearance package named GS (that should raise some eyebrows from the long-time Buick fans out there). Convincing young motorists to put the Buick brand near the top of their shopping list will be just one of the Envista's tasks. On a secondary level, it also previews the design language that will permeate the rest of the range (including a series of EVs) in the coming years. Related video: Featured Gallery 2022 Buick Envista, Chinese-spec model Buick Crossover

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Third 1987 Buick Regal GNX will be auctioned in January

A member of the 1987 Buick press fleet is hitting the auction block next year and it's a rarified gem: a low-mileage Regal Grand National GNX, serial No. 003 and one of just 547 models built for that year, and the last of the traditional body-on-frame, rear-wheel-drive Grand Nationals. It'll be auctioned at the Barrett-Jackson Scottsdale Auction in January. The GNX No. 003 was loaned out to publications including Autoweek, Motor Trend and Road & Track, where it racked up around 8,200 miles. "Through it all, a constant sad undertone was the understanding that 1987 was to be the final appearance of the traditional body-on-frame, rear-wheel-drive G-body (which also underpinned the best-selling Chevy Monte Carlo, Pontiac Grand Prix and Olds Cutlass)," reads a the description published on Barrett-Jackson's website. "A totally redesigned W-body Somerset Regal, with front-wheel drive and unitized body construction, was slated to replace the popular midsize Buick in 1988." So Buick opted to make "a Grand National to end all Grand Nationals" with the '87 GNX, partnering with ASC/McLaren to equip them with wheel lip flares, fender vents, 16-by-8-inch BBS rims and more aggressive tires. It left untouched the Grand National's standard Sequential Electronic Fuel Injection 3.8-liter V6 but added a larger Garrett T-3 turbocharger with a ceramic impeller, a larger intercooler, more aggressive fuel, spark and waste gate tables, and a dual exhaust system that boosted output from 235 horsepower and 330 foot-pounds of torque to 276 hp and 360 lb-ft. That was enough, Barrett-Jackson reports, to make the performance coupe quicker and faster in quarter-mile tests than the Ferrari F40 and Porsche 930 Turbo. After making the test-drive rounds in the automotive media, the car sold in 1988 as a brass hat/company official car to Fischer Buick in Troy, Mich. with approximately 8,200 miles on it. From there, it quickly sold to a local resident who drove it very little, and sold it in the spring of 1989. Since 1992, it has reportedly been kept in climate-controlled storage, totally original, unmodified and undamaged, with just 10,790 miles on the odometer today. It recently underwent a complete mechanical service and cosmetic reconditioning. You can check out the listing on Barrett-Jackson here. The first '87 GNX ever produced resides in the General Motors Heritage Collection and No. 002 is at the Sloan Museum in Flint, Mich. Interestingly, another '87 GNX, No.