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Porsche and Buick earn top honors in J.D. Power Sales Satisfaction Index Study

Customer satisfaction with car buying has been at a low point over the past few years, as price increases, inventory shortages, and COVID restrictions have complicated every part of the process. There are signs of improvement, however, as J.D. Power’s 2023 U.S. Sales Satisfaction Index Study showed that customer satisfaction has improved slightly from a year ago. J.D. Power rates satisfaction on a 1,000-point scale, finding that it improved seven points to 793 from last year. Improving inventory levels and a slow leveling off of prices have contributed to that improvement, and fewer people are paying above MSRP for new cars. Some auto brands performed better than others with sales satisfaction. Porsche ranked highest among premium brands, followed by Alfa Romeo. Buick took the top spot among mass-market brands, with GMC, Chevrolet, and Mitsubishi behind. J.D. Power also handed out segment-level awards: Premium Cars: Porsche Premium SUV: Porsche Mass-Market Car: Chevrolet Mass-Market SUV/Minivan: GMC Mass-Market Truck: GMC Despite the increase in sales satisfaction, thereÂ’s still room for improvement to reach pre-pandemic levels. J.D. Power noted gaps in salesperson knowledge as an area of improvement. Buyers rated salespeople much better during a gas vehicle purchase than with EVs, citing their expertise as a challenge. Pricing remains a challenge despite an improvement since 2022, and satisfaction is still below pre-pandemic levels. Mass-market buyers reported a slight bump in satisfaction, while premium buyers felt that pricing was less fair than a year before. ItÂ’s an interesting contrast, showing that dealer pricing tactics can significantly impact satisfaction with the sales process. Fewer people may be paying more than MSRP, but several premium models still list with significant markups. Even more interesting is PorscheÂ’s top spot on the satisfaction list, as its cars often sell with huge upcharges, and itÂ’s exceedingly tricky even to get a build allocation for some models. Buick Chevrolet GMC Porsche Car Buying Ownership

First 2013 Buick Encore TV ad features... dinosaurs

The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.
Set to air this weekend on ESPN during the NCAA college basketball tournament, the ad plays up the Encore's maneuverability and surprising interior space by setting the baby Buick amongst a herd of lumbering CG dinosaurs created by Tippett Studio, the folks behind Hollywood blockbusters like Jurassic Park, Ted, and the Twilight series of films.
We can't help but snigger a little - while the Encore is indeed surprisingly roomy, nimble, and composed, our first drive found it to be glacially slow, too... not unlike a certain prehistoric race of animals. Check out the commercial below and judge for yourself.

Neil Young to auction model train collection, classic cars

LOS ANGELES — Rock singer Neil Young is selling some of his most prized possessions — part of his model train and classic car collections. The Canadian folk-rock star is putting more than 230 of his vast collection of Lionel trains and some of his cars up for auction in Los Angeles in December. Some of the trains have estimated selling prices of up to $9,000, Julien's Auctions said on Thursday. Young, 71, known for his Woodstock-era songs as well as "Ohio," "Heart of Gold" and many, many others, has been a passionate model train enthusiast for more than 20 years. His collection and vast layouts at his California ranch took off in the early 1990s as a means of connecting with his son Ben, who has cerebral palsy, Young said. Young is also selling some of his classic car collection. They include: A first-in-production 1953 Buick Roadmaster Skylark convertible 50th anniversary special edition, with a steering wheel hub saying "customized for Neil Young," that has a pre-auction estimate of $200,000 to $300,000. A 1954 Cadillac Fleetwood Imperial eight-passenger limousine (estimate $30,000-$40,000) with the Cadillac crest styled "Broken Arrow" emblem on the rear passenger door, referring to both the Buffalo Springfield song and his ranch of the same name in Portola Valley, Calif. A 1948 Buick Roadmaster Hearse built by Flxible (estimate: $8,000-$10,000) used by Young and his band, The Squires, to haul equipment to gigs in the early 1960's. Dubbed "Mortimer," it's decorated with backstage passes and bumper stickers, and it inspired Young's song "Long May You Run." A 1941 Chrysler Series 28 Windsor Highlander two-door, three-person coupe (estimate: $15,000-$20,000), considered Chrysler's most prestigious model in its day. (For a closer look at Young's lifetime interest in cars, here's a New York Times interview from 2012, which includes an anecdote about the time he ate road tar. Or his memoir "Special Deluxe: A Memoir of Life & Cars," in which he recounts every car he ever owned, and describes how he wrote the lyrics for "Like a Hurricane" in the back of a friend's 1950 DeSoto. He promoted the book in this NPR interview. He also tipped us off to the return of the Lincoln Continental, and is known for his LincVolt plug-in biodiesel 1960 Lincoln.) As for Young's train collection, he designed a remote control that allows multiple trains to run at once, and a device that delivers realistic railroad audio to help his son get the most of out the hobby.