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Buick teases 'groovy' EV concept to debut this summer

Buick has been taking its slow, deliberate steps toward joining the General Motors EV club in the U.S. There was the Electra concept shown at Auto Shanghai way back in 2020. There was the mystery Buick fastback concept that showed up in GM's promotional vid for the Ultifi software platform in October 2021. Then GM applied to reserve the Electra name in Canada in December, and last month applied to reserve the Velite name in the U.S. Now Buick drops this, a tease for an electric vehicle that will debut this summer. The surprise came in the midst of call-and-response tweets between GM and its brands, the mothership asking, "Hey @Cadillac @GMC @Chevrolet @Buick @GMFleet @BrightDrop — your new boss needs a new ride. Which one of you has the best vehicle to serve my EV-il needs?" The Tri-Shield brand responded with this image and the caption, "WeÂ’re fans of all @GM EVs, but this summer we will show you our dreams of a groovy electric future. ? WeÂ’re sure a mastermind who makes his own quasi-futuristic clothes will be impressed." WeÂ’re fans of all @GM EVs, but this summer we will show you our dreams of a groovy electric future. ? WeÂ’re sure a mastermind who makes his own quasi-futuristic clothes will be impressed. ? https://t.co/7r3Czy8CXV pic.twitter.com/e1XzwFEVsJ — Buick (@Buick) February 13, 2022 The "mastermind"-slash-seamstress reference is looking at GM's villainous Super Bowl ad featuring Dr. Evil, his closest councilors, his son and Baby Me (R.I.P. Verne Troyer). GM's got 30 EVs on the way by 2025 for global markets, and it has begun to fill in the blanks in the U.S. for all its brands but Buick. Based on the automaker's 2019 Sustainability Report, we're expecting a Buick crossover and an SUV by 2025. If the tweeted image is of a people-hauler, it's the swoopiest crossover we've laid eyes on in some time. The rune-like DRL topped by brightwork and chiseled clear panels sits at the corner of a hood that looks like it could have been borrowed from a C7 Corvette. Frankly, this reminds us more of the Buick-branded fastback sedan in the Ultifi video than anything else we've seen. And we have no problem with any of this. As for the Velite trademark application, that could be Buick transplanting a little bit more of its Chinese operations to the U.S. Buick sells a Velite 7 electric crossover, Velite 6 EV and PHEV crossovers, and a Velite 5 PHEV sedan in China.

2019 Buick Regal to get Avenir luxury treatment

Buick will make the 2019 Regal sedan available in its top-tier Avenir trim, the fourth Buick model to carry the sub-brand name after the Enclave, LaCrosse and the GL8 in China. Buick says the Avenir line is selling faster than other trim levels on both the Enclave and the LaCrosse, and that half of all Regal Sportback buyers are opting for the top trim level, reflecting buyers' demand for more premium midsize cars. "Avenir sales have exceeded our expectations," Phil Brook, vice president of Buick and GMC Marketing, said in a statement. "Buick customers value the exclusive styling, premium features and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal." So what's the Regal Avenir all about? Well, Buick will debut its first cloud-connected infotainment system, bringing embedded apps and enabling owners to set up their own profiles and user preferences for use in things like available navigation and voice-recognition, and carry over that profile to other compatible vehicles. The Avenir will come standard with safety and driver-assist technologies such as rear park assist, rear cross traffic alert, lane-change alert with side blind zone alert, LED headlights with auto leveling, cornering lamps and driver-side auto-dimming mirrors. Advanced adaptive cruise control and other active safety technologies are also available. Inside, there's a "Whisper Beige" theme with ebony accents, diamond quilt-stitched front seats, embroidered first-row headrests and sill plates carrying the Avenir script. An ebony theme is also available. The exterior gets a more dramatic look, with the Avenir 3-D mesh upper grille, script badging on the front doors and 19-inch Pearl Nickel wheels. Under the hood is the Regal's standard 250-horsepower 2.0-liter four-cylinder making 260 pound-feet of torque and mated to a nine-speed automatic. Avenir was the name of a four-door concept Buick unveiled as a surprise in 2015 in Detroit. The next year the company announced it would use the name as a top-tier trim level starting with 2018 Buicks. Pricing for the 2019 Buick Regal Avenir will be announced when it arrives at dealers. Related Video:

Buick Avista concept is 'buildable', but not a priority

Buick could build the striking Avista concept that debuted at the Detroit Auto Show, though it's not a top priority, the brand's top executive said Tuesday in New York. "The reaction's been so great, we'll try to run the numbers and see if there's a business case," said Duncan Aldred, Buick vice president of sales, service, and marketing. Buick will show the Avista in red this week at the New York Auto Show as a followup to its Detroit debut. Buick actually built two prototypes, which are being used to promote the brand's performance potential at auto shows around the world this year. "It's very buildable," Aldred told reporters after the reveal of the reveal of the 2017 Encore small crossover before the New York Auto Show. "Ultimately, it comes down to priorities." He added, "We'd love to do it. We could do it, but [there's] lots of things we'd love to do... Nothing to confirm or deny." The Avista concept suggests a sports car with a twin-turbo V6 with 400 horsepower put to the rear wheels. The two-door followed another impressive Buick concept, the Avenir, which was four-door styling exercise from the 2015 Detroit show. Though the Avista remains on the minds of enthusiasts – helped in part by Buick – the priorities for the brand are crossovers. The Avista offers style, but the freshened Encore is the substance for Buick in New York, which along with the Envision, launches this year into the red-hot utility segment. The new Cascada convertible and redesigned LaCrosse also are joining Buick's lineup this year. While the Avista is doable, the brand clearly has other priorities ahead of it. Related Video: