2011 Buick Enclave Cxl on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Junkyard Gem: 1956 Buick Special 4-Door Sedan

Buick was flying high in the middle 1950s, with an all-time sales record of nearly 800,000 cars sold for the 1955 model year alone. Buick stood proud in third place for new-car sales in the United States for 1955 and 1956, behind only Chevrolet and Ford. At this time, both Oldsmobile and Buick built cars on the GM B Platform, with the Buick being the swankier and more prestigious of the two. Here's one of those Buicks, found in a Denver self-service boneyard recently. The list price of this car was $2,416, or about $27,505 in 2023 dollars. Located one step down on the GM Ladder of Success, the 1956 Olds 88 sedan started at $2,226 ($25,342 now). The Oldsmobile had a 324-cubic-inch (5.3-liter) Rocket V8 rated at 230 horsepower, which was serious stuff for 1956. This 322-cubic-inch Buick Nailhead V8 made ten fewer horses for 1956, but it would be bored and stroked out to 364 cubes for 1957 (and was all about land-yacht torque, in any case). A three-on-the-tree manual transmission was standard equipment on the 1956 Buick Special, but this one has the $204 Dynaflow automatic transmission ($2,332 in today's money). The Dynaflow usually gets called a two-speed, but it drove like more of a very inefficient (yet smooth) CVT that had two manually-selected ranges. This car spent too many decades outdoors to have any chance of a restoration. As often happens with cars stored in fields in rural Colorado, someone used this Buick for target practice. The bullet holes look like little VentiPorts. Does the '56 Buick go? Va-va-va-voom!

Consumer Reports no longer recommends Honda Civic

Consumer Reports annual Car Reliability Survey is out, and yes, there are some big surprises. First and foremost? The venerable publication no longer recommends the Honda Civic. In fact, aside from the walking-dead CR-Z and limited-release Clarity fuel-cell car, the Civic is the only Honda to miss out on CR's prestigious nod. At the opposite end there's a surprise as well – Toyota and Lexus remain the most reliable brands on the market, but Buick cracked the top three. That's up from seventh last year, and the first time for an American brand to stand on the Consumer Reports podium. Mazda's entire lineup earned Recommended checks as well. Consumer Reports dinged the Civic for its "infuriating" touch-screen radio, lack of driver lumbar adjustability, the limited selection of cars on dealer lots fitted with Honda's popular Sensing system, and the company's decision to offer LaneWatch instead of a full-tilt blind-spot monitoring system. Its score? A lowly 58. The Civic isn't the only surprise drop from CR's Recommended ranks. The Audi A3, Ford F-150, Subaru WRX/STI, and Volkswagen Jetta, GTI, and Passat all lost the Consumer Reports' checkmark. On the flipside, a number of popular vehicles graduated to the Recommended ranks, including the BMW X5, Chevrolet Camaro, Corvette, and Cruze, Hyundai Santa Fe, Porsche Macan, and Tesla Model S. Perhaps the biggest surprise is the hilariously recall-prone Ford Escape getting a Recommended check – considering the popularity of Ford's small crossover, this is likely a coup for the brand, as it puts the Escape on a level playing field with the Recommended Toyota RAV4, Honda CR-V, and Nissan Rogue. While Ford is probably happy to see CR promote the Escape, the list wasn't as kind for every brand. For example, of the entire Fiat Chrysler Automobiles catalog, the ancient Chrysler 300 was the only car to score a check – there wasn't a single Dodge, Fiat, Jeep, Maserati, or Ram on the list. That hurts. FCA isn't alone at the low end, either. GMC, Jaguar Land Rover, Mini, and Mitsubishi don't have a vehicle on CR's list between them, while brands like Mercedes-Benz, Volvo, Nissan, Lincoln, Infiniti, and Cadillac only have a few models each. You can check out Consumer Reports entire reliability roundup, even without a subscription, here.