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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

GM to offer 2 years free maintance on most 2014 models

A day after Ford announced it was scaling back the complimentary maintenance program for its Lincoln brand, General Motors has gone in the completely opposite direction, offering most of its 2014 lineup with free maintenance. Since 2011, Cadillac models have all come with a four-year/50,000-mile complimentary maintenance program, but Chevrolet, Buick and GMC vehicles will now come standard with free maintenance for two years or 24,000 miles for the 2014 model year.
The program will give vehicle owners and lessees free oil changes, tire rotations and 27-point inspections following the recommended maintenance schedule laid out in each vehicle's owner's manual. We contacted GM to see which vehicles were eligible for the program, and a spokesperson got back to us with the following comment:
"All 2014 models are eligible, it's just that the included services vary by model, e.g., Spark EV would not need oil changes, Corvettes don't recommend tire rotations."

Buick announces Ultium-based EV for the Chinese market

Buick will expand its presence in the EV segment by launching a five-seater crossover on the Chinese market before the end of 2022. The model will use the Ultium technology developed by parent company General Motors, and it will be closely followed by another electric car. Official details about the model remain few and far between; we don't even know what it will be called yet. The company published an image that shows an electric platform topped by the outline of a crossover, and it clarified power will come from a battery pack with cells "tailored for China." The battery-powered Buick will also be available with the Super Cruise technology found in other General Motors models. The outline shares more than a passing resemblance with the heavily-camouflaged test mule that our spies spotted testing earlier in 2022, but it's difficult to tell whether we're looking at the same car. Trademark filings suggest Buick has several electric cars in the pipeline. While the crossover won't be the first electric Buick — the Velite 6 MAV went on sale in China in 2019 — executives have high hopes for it. To that end, the company will open up to 58 Buick EV City showrooms and over 600 Buick NEV Zones across China. It's also working with "mainstream third-party charging operators" to make over 400,000 charging points available throughout China by the end of 2023. Buick will release additional details about its upcoming electric model before the end of 2022, and deliveries are scheduled to start in the first half of 2023 on the Chinese market. As of writing, it's too early to tell whether the EV will join the Envista on its trip across the Pacific or stay in China. Looking ahead, the brand announced plans to release a second electric car built around Ultium technology before the end of 2023.