1961 Buick Electra 225 From The Coen Bros Movie "inside Llewyn Davis." on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Buick Wildcat EV concept previews the future of the brand

Once again, Buick has revealed a drop-dead stunner of a coupe concept, the Wildcat EV. And just like the Avista that came before it, don't get your hopes up too high for a production model. Buick hasn't said "no," but they haven't said "yes," either. But unlike the Avista, the Wildcat does give us a look at where Buick is going as far as styling, branding and technology. Also, did we mention it's freaking gorgeous? The Wildcat EV started out as a sketch by a Buick designer that caught the eye of the department, simply because it was really cool. The team started developing it further, and eventually the brand gave the go-ahead to bring it to the full-size concept you see here. It is purely a design concept, so although it's an EV by name, it doesn't have any kind of production powertrain or real specs. But it is designed with electric power in mind, as evidenced by the extremely long wheelbase and short overhangs. And this translates into Buick's electric future. The brand plans to be fully electric by 2030, and its first EV will launch in 2024 as a 2025 model. The shape of the coupe is very clean, simple and organic, but with interesting creases and intersections scattered throughout. It has wide haunches and a low, pointy nose. The grille is pushed down and made wide, which accentuates the shape of the car. The badge now sits atop the bumper, too. The greenhouse has blacked-out front pillars to create a wraparound look, and the roof has a gentle slope toward the rear. It incorporates a glass hatch, and the taillights blend into the glass and extend all the way up the rear pillars. While Buick isn't making a commitment either way for the Wildcat EV, these styling cues will appear on future Buick models. So imagine the front and rear fascias, the window treatment and sheetmetal detailing, but on other bodystyles, likely crossovers and SUVs. In fact, Buick said it has two models it will reveal later this year with some styling based on the Wildcat. Before we get too far from design, we should also highlight other cool aspects of the Wildcat EV concept. The wheels are turbine shaped as a throwback to Jet Age design and optimism. Each wheel took two months to produce and finish. The doors on the Wildcat are conventional, except for the gull-wing upper panels. They open up to make ingress and egress easier. And the interior is a gorgeous, mid-century-modern design.

2014 Buick LaCrosse

A Nice, New Buick Aims For Middle Of The Road
Any time someone describes some portion of a car or a driving experience as being "nice," I want to either A) throttle them or B) run as fast and as far as I can from that vehicle. "Nice" is among the most insidious words in the English language - at best it's vague, and at worst, it conveys the exact opposite of its literal meaning. Yet it seems to be used with damnable frequency when it comes to verbally illustrating vehicles. "It looks really nice," or "These seats feel nice," or, heaven forefend, "It's got a nice ride," are all windy signifiers of absolutely nothing resembling a concrete opinion. "Nice" is the adjectival equivalent of meekly smiling and nodding your head.
Of course, I'm as guilty as the next person of having thrown English's least powerful descriptor around. There's even a chance that, rant aside, you'll catch me making nice in reviews to come. That's fine, but you should know that when you stumble upon such usage, past or future, that you've found a sentence in which I'm simply applying a bare minimum of effort to the task.