97 Buick Century Custom 4-door Sedan V6, Blue, Power Windows, Locks, Driver Seat on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

The new Buick Regal looks like a Mazda, and we're totally cool with that

Yes, this undisguised Opel Insignia, which will be brought here as the next Buick Regal, looks a lot like a Mazda. You can see it in the grille and headlights, especially – in fact, if you look at one of the photos with tape blocking out the badge in the middle of the winged grille, you might think this is a new Mazda6. The thing is, Mazdas look pretty darn good, so no one's complaining. And when you look at the rest of the car, there's a fair amount of originality going on. Aside from the GM-generic taillights (they look like they could fit on a Chevy, right?) the lines and details are all pretty fresh, and there are some design elements pulled from Buick's gorgeous Avista concept. A sweeping roofline leads to some healthy shoulders at the back, creating a coupe-ish profile with a very abbreviated rear deck. This appears to be a hatchback model and not the four-door sedan, but the general look should carry over. This is definitely a big improvement over the somewhat bulbous current-generation Regal, which also started life out as an Insignia. The car shown here is the Insignia OPC model, with Brembo brakes, big wheels, side skirts, and a front end with big (likely fake) intakes. It will most likely translate to a Regal GS for our market, as is the case with the current OPC and GS. The new Regal/Insignia is expected to use the same platform as the new Buick LaCrosse, which is also shared by the Chevy Malibu and Impala. They should once again be available with front- or all-wheel drive and a choice of turbocharged four-cylinder engines. Rumor has the Opel versions debuting at the Geneva show March, and the Buick would likely follow, possibly in New York in April. View 13 Photos And then there's the wagon. All signs point to Buick finally bringing the most practical Insignia to our market as a Regal. We got wind of a focus group testing the idea, Buick has trademarked the name Regal Tour X. That version would likely go up against the Audi Allroad in the classy, slightly lifted all-wheel-drive wagon category, basically acting as an almost-crossover for people who want a wagon but won't admit it to themselves. The Insignia wagon caught here is also an OPC, and we think it looks even more handsome than the hatch-sedan shown above. The trim piece stretching from the base of the A-pillar all the way up and back down to the tail is a nice touch in profile view, although we're not so sure about how it terminates abruptly at the taillight.

2022 Buick Envision Plus three-row crossover is like an Envision, plus

Buick exited the sedan segment when it axed the Regal, but it's going all-in on crossovers and SUVs. It released a dark preview image that gives us an early look at a three-row family-hauler named Envision Plus. Announced only for the Chinese market as of writing, the Envision Plus is — as its name implies — positioned above the Envision in the company's range, though it's smaller than the Enclave. It's mechanically related to the crossover it shares its nameplate with, but it appears to receive a specific design with a new-look front bumper and a more upright grille. It also wears a boxier silhouette that allowed Buick to add a third row of seats. Extra seating aside, we expect the Plus will offer an interior close to the standard Envision's, which we described as "a scaled-down take on the Enclave's interior" in February 2021. Similarly, Buick will likely offer the Envision Plus with the same turbocharged, 2.0-liter four-cylinder as the smaller model. It produces 228 horsepower and 258 pound-feet of torque, and it spins the front or the four wheels via a nine-speed automatic transmission. Buick will release more details about the 2022 Envision Plus in the coming weeks, and it will unveil the model at the 2021 edition of the Shanghai auto show opening its doors on April 21. While the company hasn't confirmed plans to sell its latest crossover in its home market, we wouldn't be surprised if it arrives here before the end of 2021. Auto shows were put on hiatus in 2020, at the height of the on-going coronavirus pandemic, and the upcoming Shanghai show is the first major industry event in over a year. In addition to the Buick people-mover, we'll discover Toyota's first global electric car. It will arrive as a near-production concept close in size to the hot-selling RAV4. Related video: 2021 Buick Envision Running Footage