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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

One of the world's largest muscle car museums is auctioning off its cars

Rick Treworgy's Muscle Car City is one of the biggest collections of high-performance American cars in the world. With over 200 cars of mostly GM makes, it's a mecca for fans of the golden age of Detroit iron. Unfortunately, the museum will be shutting its doors for good on Jan. 17 and auctioning off most of its assets with no reserve. The collection is, to put it bluntly, astounding. Advertised as a combined 65,000-plus horsepower, it occupies a 60,000-square-foot retail space in Punta Gorda, Fla., in a former Walmart store. It make sense when you learn that founder Rick Treworgy made his fortune in the commercial real estate business. As a hobby, he began to amass a truly jaw-dropping collection of muscle cars, filling out a collection that often has every year of a particular model represented, or a grouping of the rarest and highest-performance option packages of that year or model. Often, Treworgy bought placeholders while scouring the country for even rarer versions. It helps that Muscle Car City also houses a showroom where unwanted cars are sold, as well as its own speed shop that stocks plenty of parts. There's even a '50s-style diner called Stingray's Bar and Grill. According to a 2014 episode of Car Crazy, Treworgy has 80 Corvettes alone, more than the actual Corvette Museum. Among them are 20 models from 1967, one of Treworgy's favorites. The rest span the decades from 1954 (he once had a '53 but sold it) to a recently acquired 2020 C8, which, according to The Drive, has only 300 miles on the odometer. You like Impalas? There are models of every year from 1958 to 1969. El Caminos? He's got 'em from 1964 to 1972. Novas? Every year from 1963 to 1970 is represented. Most are the more desirable examples of each breed, with four-speed transmissions, the biggest blocks, and unicorn option packages like a factory 1965 Z16 SS396 Chevelle, one of 200 that were ordered off-menu at Chevy dealerships. And don't even get us started on the Camaros, which include not one, but two COPO 1969s. Treworgy even owns the only known surviving example of a 1936 Chevrolet Phaeton, of which only seven were built. On top of it all, many of these cars are concours quality and have won awards at prestigious car shows. While it's sad to see a collection like this broken up, Treworgy told The Drive that he'd been planning to retire next year anyway. However, the COVID-19 pandemic sped up those plans, greatly reducing the number of visitors to his museum.

Buick reveals new Verano in Shanghai

The lion's share of the new vehicles being showcased at the Shanghai Motor Show this week may never make their way to US showrooms. But Americans will surely want to note the unveiling of the all-new Buick Verano. The current compact sedan in the Buick lineup arrived in 2011, and is now preparing to enter its second generation with the model you see here. Details are the only element more scarce than photos (GM has released one thus far), but we can see that the new Verano adopts more dynamic styling than the model it replaces. The design borrows elements from the Riviera and Avenir concepts, with a more steeply raked windshield and rear glass said to give the new Verano a more elongated look (and lower drag coefficient) than its compact footprint would dictate. Up front you'll see Buick's signature waterfall grille, flanked by HID xenon headlights with LED daytime running lights and taillamps. Motivation comes courtesy of a 1.5-liter turbocharged Ecotec four, driving 166 horsepower and 184 pound-feet of torque through a new seven-speed dual-clutch transmission. The 17-inch wheels are shod with Continental rubber. Just how many of these specifications will remain relevant when the new Verano reaches Buick dealers on this side of the Pacific remains to be seen, but for now you can delve into the full press release below. Related Video: Buick Verano Debuts at Shanghai GM Gala Night New-generation sports sedan offers stylish exterior, class-leading fuel efficiency and precise handling SHANGHAI – Buick's new-generation sports sedan, the Verano, made its debut this evening at Shanghai GM Gala Night. It will be appearing on Shanghai GM's stand at Auto Shanghai 2015, which starts tomorrow. The brand's latest entry in the mid-range passenger car segment has a stylish exterior, class-leading fuel efficiency and precise handling. The Verano is targeted at individuals who value a personal and dynamic driving experience. Design inspired by Buick Riviera and Avenir concept cars The Verano was inspired by the new Buick Riviera concept car, which premiered in 2013, and captures the design essence of the Buick Avenir concept car, which debuted at this year's North American International Auto Show in Detroit. It represents an innovative interpretation of Buick's classic styling while exemplifying the elegance and dynamism of Buick's new-generation products.